GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
How an Aligned GTM Can Help Stop Revenue Leakage with Kurt Leafstrand
Revenue leakage is one of the biggest problems hiding in plain sight. According to this week’s GTM Innovators guest, Clari SVP of Products Kurt Leafstrand, the (evolving) CRO role & CMO partnership has a big part in mending those leakage gaps. Tune in to learn about the 3 areas Kurt says businesses should focus on to deliver an impactful GTM: revenue cadences, connected systems, and data visibility.
G2 Blog Recap
Check out these resources from Kurt:
🔗 Clari’s new Revenue Cadence Playbook
🔗 Connect with Kurt on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora