GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
Tips on Effective Contextual Marketing Strategies with Michael Brenner
In the latest episode of GTM Innovators, CEO & Founder of the Marketing Insider Group, Michael Brenner, sat down with Mike Weir to discuss methods for breaking through conventional B2B marketing by emphasizing the power of contextual content, audience-centric messaging, and the need for a human touch in marketing.
G2 Blog Recap
Check out these resources from Michael:
🔗 Subscribe to Michael’s Content for Growth Newsletter
🔗 https://marketinginsidergroup.com/
🔗 Connect with Michael on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora