Channel Chats with Tina
Unlock the secrets of channel marketing with Channel Chats with Tina. Host Tina O'Dell, Juniper Networks’ channel marketing powerhouse, and co-host Harry Radcliffe deliver actionable advice on AI, leadership, and more. With a perfect blend of expertise and humor, this podcast is a must-listen for marketers and business professionals at any stage of their career.
Channel Chats with Tina
Episode 20: The Ideal Customer Profile Episode
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Who is your ideal customer? In the Ideal Customer Profile Episode of the Channel Chats podcast, Tina and Harry dive deep into using data to craft your Ideal Customer Profile (ICP). We determine how to identify the traits that have defined your best customers in the past and how to use that model to predict the purchasing behavior of your future customers. Get ready to sharpen your focus, slash costs, and skyrocket results.