Bust and Beyond
E33 Stefan Fehr
What if you could enhance your website's SEO and drive traffic with blog posts generated in seconds? Join us on Bustin' Beyond as we uncover the secrets behind Modern IQs with CEO Stefan Fehr. From the foundational days of AppColumbus to the breakthrough creation of an AI-powered platform, Stefan reveals the inspiration and innovation behind this tool tailored for small business owners and coaches. Learn how Modern IQs distinguishes itself in a saturated AI market, offering a straightforward yet effective solution to keep your online presence thriving.
In this captivating episode, we also delve into the transformative power of advanced technology across industries, including the potential impact of robotics in construction. Stefan candidly shares his personal journey, reflecting on the hurdles and triumphs that shaped his entrepreneurial spirit. From navigating financial optimization to addressing the emotional challenges of imposter syndrome and failure, Stefan provides invaluable insights into maintaining resilience and embracing continuous learning. Tune in for a wealth of knowledge on leveraging AI for business growth and personal development, all drawn from Stefan's rich tapestry of experience and innovation.
What if you could enhance your website's SEO and drive traffic with blog posts generated in seconds? Join us on Bustin' Beyond as we uncover the secrets behind Modern IQs with CEO Stefan Fehr. From the foundational days of AppColumbus to the breakthrough creation of an AI-powered platform, Stefan reveals the inspiration and innovation behind this tool tailored for small business owners and coaches. Learn how Modern IQs distinguishes itself in a saturated AI market, offering a straightforward yet effective solution to keep your online presence thriving.
In this captivating episode, we also delve into the transformative power of advanced technology across industries, including the potential impact of robotics in construction. Stefan candidly shares his personal journey, reflecting on the hurdles and triumphs that shaped his entrepreneurial spirit. From navigating financial optimization to addressing the emotional challenges of imposter syndrome and failure, Stefan provides invaluable insights into maintaining resilience and embracing continuous learning. Tune in for a wealth of knowledge on leveraging AI for business growth and personal development, all drawn from Stefan's rich tapestry of experience and innovation.
Hello and welcome to Bustin' Beyond with your host, robin Hayhurst. In this podcast, robin will introduce guests that have known failure and want to share their story about how they got through it and what happened next. This will make you learn how to see things from a new perspective and avoid making the same mistakes. Please welcome Robin Hayhurst.
Speaker 2:Hello everybody and welcome to Bustin' Beyond Podcast. We're joined today by Stefan Feer. He is the CEO of Modern IQs, which is an AI platform. Welcome, stefan. Hey, thanks for having me. That's great. So tell us a little bit about your platform and where it's different from others, and we're really interested in your journey in creating that and the kind of barriers are putting your way yeah well, so this all started with my last project that was appcolumbuscom.
Speaker 3:So this was a platform for soft, for business software. So this was all about getting traffic from google right, or getting traffic at all, because it was an affiliate platform. So I had blog articles on that platform about this, the different software, and the day when I created longer texts with ai for the description of the tool and so on. That that was. I was doing this in one day for 60 articles. Right, because you can do it very fast. You just tell the system this is the tool to write me a description. And so I did. And you know, almost like on that day, looking at my website a couple of weeks later from Google Search Console, where you see how much traffic Google sends you, you could see that from that day on the traffic really picked up like a lot. Like I think I had in the top I was 130,000 reach on Google a month, so 130,000 people that saw my website on Google, and that was with 69 articles.
Speaker 3:So I had four hours to create an article back in the day and I thought if I can get it down to a minute, I can create 50,000 articles next year and be a thousand times more successful. So the task was buy a tool that creates high quality blog articles fast, and I was on a hunt for six months or something and I didn't find any. So there are a lot of tools that say we are one-click blog article article generators but in reality they only do text, or they used to only do text, I'm not sure how it is right now. And in creating one article took half an hour and I wanted a system that takes 10 seconds or a minute, so I created. So I started to create my own. Since I was having a background in tech and using software a lot and coding, I could do this quite easily. It's not been like we're still improving quality and everything, but because there's a lot you can do there. But this is how it started, yeah.
Speaker 2:So I suppose with basically software, which is a great medium because you definitely learn by your mistakes you literally build it, run it, take all the mistakes out. Build it, run it, take all the mistakes out. So an absolute great thing for life. It's a lesson for life that you know. Have you ever built a software platform and had it run first time?
Speaker 3:Well, appcolumn and Modern IQs is not a. So we're in the launch today or tomorrow or this week with our second version of the platform. So you go on moderniqscom and then you will have the first thing you will see is the blog article generator, where you can enter a headline and your email and just create an article and we send it by email afterwards. So it's not the most. The most tools are like platforms, where you can do a thousand things and it takes you a thousand minutes, but we designed this tool so that you can do one specific thing per app. So we're having different apps on there, but the blog article generator is like our main tool because it's just, you know it's we have.
Speaker 3:You can create social posts and so on, but blog articles on average get you 10, 100 or 1000 times more traffic than social posts. So it's not. It's like a one click solution. You go on there, you don't need to, you know. You only need to enter the headline and press create. So it's. It's designed for small business owners or for coaches, for any website owner that doesn't has any time and wants to blog once a month so that Google, you know, sees that there's something happening with your website. You get a blog once a month and our tool is you can do this for free in 10 seconds. So yeah, not really a platform, it's like a super fast tool.
Speaker 2:Yeah yes, okay, I totally understand. There's a tool, so explain to us. Then I mean blogs. I actually don't do a blog, so that's, that's interesting, but something I have to think about. So for the average person on the street, they've got a website and they start a blog. Does google pick that up? Then? Is there kind of some process for google to pick that up? There's changes on your website that you're keeping up to date and therefore it kind of makes you higher up the rankings as far as seo is concerned, or how does it work?
Speaker 3:yeah, so there's the, the higher, the so okay, what? So? The other story why I started this, this company, or why I created this tool, is because, right right on the time when I saw my traffic coming in from google on my old website, I saw the story around Healthlinecom and Healthline. They are creating super high quality blog articles and they get around. Currently it's around 200 million monthly website visitors. They have some social presence as well, but their main thing they are doing and they don't spend, as far as I know, they don't spend money on ads doing and they don't spend, as far as I know, they don't spend money on ads. They only create super high quality blog articles and get 200 million monthly website visitors.
Speaker 3:So this this was the goal is create a tool that create automatically, creates a high quality without much time, effort. And the thing is so, when you want to create a blog article that that ranks on google, you have to do hundreds of small things manually, right, and what we did is we create, we automated those small things, so all you have to do is enter the headline and you should enter so. So when you look into our platform, you have another field where you can enter background information. So you tell the system this is the headline right and this is write the article around this idea, with those details and this context and so on, and then the system can create a tailored article without you know any time effort. If you're using a mac, like me, you can just dictate it into your Mac and it's all done in 30 seconds.
Speaker 2:Wow, that does sound very useful actually. So again, this is all based around SEO, so that it's optimized for search engines and search engines find it. So anyone really with a website can do a blog and with your platform it's already all sorted out for them. And when you say you kind of put description, is that your prompts, and is that the same as prompts, or is it just information needs?
Speaker 3:so so. So there's, there's basically three levels. Level one is you're not logged in and you only enter the headline and your email and we send you the. We're sending you the article. When you're logged in, you have another field where you can put background information, and I highly recommend this.
Speaker 3:I mean it's it's depending on the use case. For example, if you have a restaurant and you have a common like dish on your menu, like whatever chicken teriyaki right, and you're in amsterdam and you want to rank for a chicken teriyaki right and you're in Amsterdam and you want to rank for chicken teriyaki Amsterdam and somebody's you know in Amsterdam searching on Google for chicken teriyaki, you only need to enter the headline and press create, because it's like a very standard content piece, right, and that'll still work. The chances of that to work are really high because if you're the only restaurant in your local area that has, you know, content around this dish and somebody searching for this dish, your chances to rank on Google are like way higher than for somebody who has a website but no content on it, right? So this is basically the idea. I know you're in the construction field, I I'm not. You're in the construction field.
Speaker 2:You're in the construction field, right, yeah, I am, yeah. So I coach construction companies and a lot of them are not really understanding AI. There's a few that do. What comes out is so AI. They're just using it to tidy things up, but it's just too fluffy, if you know what I mean by that. But AI, I think, has got a big role to play in construction moving forward. I think there's lots of things that AI can do and will be able to do. So I think you know any kind of construction business owners now out there that are kind of thinking about growing their company. They need to understand the principle behind AI and how to use it, and actually it's very plug and play. It's very simple, but even so, you need to use it. I still come across people occasionally in my industry who they know how to turn a computer on, but that's about it. Mm-hmm, you know, and that's just not acceptable nowadays. It's not how you. You know you need to be well the thing is with.
Speaker 3:I mean, look, when you use a tool like chat gpt, there's still a learning curve, right. So you, you gotta. The more you use it, the better you get using it. But to create a, an article in our quality, you, the only thing it does really is is like text and headline structure, and I mean it can produce images, but it takes forever to find a fitting image, and so creating an article with ChatGPT in our quality level, it takes you four hours, so our system is a thousand times faster.
Speaker 3:But really, every company like, for example, your main topic, if you would want to have a thousand articles on your website and this would, by the way, alongside with your podcast episodes would be a great idea Because you know it can take the transcript and you know creates articles with it, so it's like very rich background information articles with it.
Speaker 3:So it's like very rich background information, but really so. So your topic would be something like, you know, construction coaching, whatever construction industry coaching, or something like that. So you would want to have a thousand articles around this main keyword and construction companies. I'm not quite sure I've thought about it, but they, you know they could blog about safety, they could blog about, you know, construction methods or whatever. Yeah, so, and since it takes, no, no time, yeah, it's like you don't need. So this is the thing. If you have a one-click solution and this is why we focus on one-click solutions, because you don't need to learn anything you have an idea about a topic for a headline for a blog article, you type it in, you, you press create and that's it. If you have WordPress, it's getting automatically uploaded.
Speaker 2:I just think I mean, things have moved on so much. I record my podcast on Riverside. It transcripts it and if I take words out, it takes the video out for those words. So it cuts it automatically. I mean, it's so simple. I'm lucky.
Speaker 2:I've loved computers all my life, mainly because I think I'm inherently lazy and I've seen computers as making life easier. So from an early age I remember a friend of mine worked for olivetti I'm not sure if they're even around anymore and he lost his job and he had enough components to build me a computer for free. So my first computer was quite a powerful one in his day and I started mucking around with that and that's when dos was about and stuff like that. So you know, I've always been into computers, mainly because I thought, well, that can do a lot of what I don't like doing, and it's so true. Now, it's so much true. So we've spoken about your platform and your company. Let let's talk a bit about you. So how did you get into this world? You know what did you? You know when you leave in school, what do you think you're going to do? You know what's your background.
Speaker 3:Yeah, so I'm originally from Germany and I was doing a normal job training in German car manufacturer, so in the production facility. So I was when I was 16, since the age of 16, I was, you know, surrounded with big automation and machinery. So I was in maintenance there, so basically. But I was a computer guy as well. So my training was as a mechanic, electric engineer, but I was always a computer guy and surrounded by automation, and I guess this is how it all played out.
Speaker 3:Yeah, so, since you know, then you know the bigger, the next bigger step was going into doing some further training and management, like a small MBA. And then, you know, I started my new career and like lower management positions in Switzerland, swiss companies, and the next step was optimizing my personal finance. And you know, by the day, like this, this took me like six months and after those six months I was in a situation where I made five times more money with my job than I needed. Money was kind of stacking up. I saw this and I was like, okay, if I ever go back to a normal employee life, I can have enough money. So this is secure, so let's try something harder. You know, and this is how the whole entrepreneurial journey began.
Speaker 2:Yeah, as a coach, by the way, as well. Oh right, Okay. So I actually think that my industry is terrible because it doesn't. Owners of the businesses do not see themselves as entrepreneurs. They see themselves as builders and they are entrepreneurs and, in fact, what they should be thinking about is how they get better, how they can invest in themselves, how they can I mean, selling my product, which is, you know, I'll be honest with you working with companies to try and get them into that mindset, trying to get them into improving and trying to be the best way they can. In my industry it's really difficult because they don't see themselves as entrepreneurs in the first place, they see themselves as builders. So it takes, you know, the ones that do, the ones that actually start to understand that they need to strive to be the best they can be and they need to reinvent the wheel and they need to think about how they're doing everything they can do so well, because so much of the industry don't do any of that.
Speaker 3:So you know, there's so much opportunity because people don't see it like that look, the thing, what I'm seeing very clearly coming very soon now is tesla robots and tesla robots. What I'm seeing this like, the, the main application I'm seeing for that is uh creating. You know, having 5 000 robots that are working synchronized on a construction site, like you don't need to explain anything to anybody to to any robot, because they all know what every, every other robot is doing currently right and they, they are working in sync. So so I'm seeing uh construction companies with robots. They build that build skyscrapers in weeks right instead of years, and almost like for very little money compared to what it would cost today. So there's enormous opportunity if you, you know, if you improve yourself your company, yeah, yeah and if you don yourself your company, and if you don't, then the other company is going to get the robot and do it.
Speaker 2:Yeah, no, I can totally see that. If you kind of feed the drawings and the information specification into a central hub and then these things go out and build it, they've got the information and it's going to be millimeter perfect. We've never been millimeter perfect in the industry, so we kind of it's near enough, which is our, our kind of mantra, and saying so, yeah, I totally see where the industry might go. It's how quickly it's going to go there and will there still be, you know, a role for tradesmen and for that? Because the thing is, robots are great and I love the of. If we lose those skills ourselves, what's going to happen if something happens? Because I'm sure at some point I predict in the next few hundred years, we're going to regress, because I think AI is going to be a problem at some stage. We're all kind of gung-ho with it at the moment, but I just reckon it'll be a problem totally.
Speaker 3:I. I, to be honest, I see this way earlier because I mean, the thing is what, when robots are going to do our jobs, we, we have to get paid by by, by universal basic income. There's no way around this. You gotta tax those companies that you know, the. You got to text the robot work. I mean, you got to text work. It doesn't matter who's doing it, you know, and. But the thing is really with ubi, you know it's the people. I'm not sure if everybody is like that, but I'm hearing studies about this. So what makes me most happy is when I'm improving, and and if I don't have any motivation to improve, then, yeah, the digressing part is obvious. Yeah, yeah, it's not. It's not very, very good if we get automatically get paid.
Speaker 2:No, no, no. And I think there are some countries where you get paid for living there, but not many. Yeah, I mean, it's that improvement bit I think you've touched on. You know, you've got to strive to be better and I started my coaching career only about three years ago. I've learned so much. I have learned so much I thought I'd stop learning. You know, I have learned so much. I've learned about social media stuff that I never knew before. I've learned about AI. I've learned about how people react, how people need accountability, how people just they invest in something and then think, because they've invested, it's going to happen around them and they're not actually pushing themselves. I just learned so much and I strive to be really well.
Speaker 2:Actually, my striving isn't just for me to understand everything and to help people, but it's for my clients to actually kind of have success and the longer. I don't think I gave value to my clients three years ago because I just was spewing out information and they weren't really getting it. I think that's completely changed now. So it's about actually people putting things in place, people actually using things. Yeah, I love this striving to be the best. I often speak to people in that kind of thing to actually do it? Are you striving to be the very best you can be?
Speaker 3:I mean, look, just for that. So I'm always thinking it's like my passion is mastering operations and the thing is that, for example, so I used to create a blog article in four hours, then, with those AI tools creating the text yeah, I used to take four hours with AI. I started with AI already, right, right, but the thing is so I wanted to get this down to you know, maybe to, I think. I think in the beginning it was like, if I can get it down to 20 minutes or something, we're now now down to 10 seconds and this means that I mean, look, it's, for for most people it would be a huge improvement to go. I mean this this would be three articles 20 minutes would be three articles an hour, so that would be 12 articles in in four hours. We can now do hundreds, hundreds in four hours, right? So? So the thing is, there's something with optimization when you get down to the very, very low parts, where every click takes away 20% of your work because you've optimized so much that the output is like crazy.
Speaker 3:I give you an example Elon Musk is now they're creating a rocket factory. They're going to produce rockets like gigantic rockets in three days, where NASA takes five or 10 years to build one right. So this is what you can get and, for example, in this construction company, if your construction company runs with robots in the future, you probably I mean, those robots from Tesla are right now five times faster than a human, if you, you know. Consider they are working 24 hours, seven days a week, which they do. I give you a little task Take a video from Tesla with a robot, the current video, and then speed it up by, divide by five and then multiply by seven so you're at this, seven days a week working and then divide by eight hours, which is a normal working day, and multiply by 24 hours, which is a complete day, and then you will see how fast the robot is moving right now.
Speaker 3:And then think about, you have hundreds of those robots in your construction company and you don't need to explain anything. You give the system, the, the, you know the structure, what that needs to build, and say figure it out right, buy the material, all of the material, get everything in place and build it. This is the future. Oh, I totally see that you're prompting a skyscraper. I totally see it.
Speaker 2:So let's just change in the subject slightly. You spoke about yourself and your route to AI and to what you're doing now, which is amazing. What's your biggest failures in that route? Where have you failed and what have you learned from it?
Speaker 3:Well, so I started as a, so the whole thing started for me really very early. Where the whole thing started for me with, you know, hitting on women in town. So I was a really, really shy guy and I didn't have any success with women. And then I read this book from a coach and I started it and you know, did it for years. And you know, just going out in town, you know, and you know, saying hello to women, and I got better and did it for years. And just going out in town and saying hello to women and I got better and better. And then people were asking me for training them, teaching them, and I got asked for business cards. So this is how I started to think I could be a coach, maybe.
Speaker 3:And then my further education teach me how to learn 20 times faster. And then, when I was in my job, I optimized my finance by well. In the beginning I had zero francs left over and at the end of the month I had 80% left over, which is like more than a thousand fold increase. So this is why I wanted to create video courses, selling video courses, and back in the day day there was no good tools, so I needed to create bigger websites to do this myself, right? So this is how I got got into the website thing, and then ai came along and this is how I started you, you know, to create content, and so now we're building like huge websites with great content in no time.
Speaker 2:But how did you fail? I mean, you must have failed on that route. Everyone talks about success.
Speaker 3:So the failing, sorry, yeah, the failing thing was.
Speaker 2:I just mentioned that you have been up all night doing your platform, so it's been Sorry for the audience, yeah, I was working till two in the morning.
Speaker 3:So yeah, failing I don't know like with the coaching thing, I haven't got really much much customers in, right, and later on with the coaching platform, that was that was legal, legal problems because so. So I built the platform not just for myself, I built it for you know that other coaches can be selling their video courses on the platform as well, and the reason why was because we had like extremely good marketing ideas and those would have been, but the thing was the legal issues, right. So who owns the videos, for how long, how are people getting paid and what can I guarantee and whatnot. And so legal issues obviously was, was an issue. I mean, you know, I I could send 500 000 emails every month, but you're not allowed to. So that's legal issues. Again, I could have totally made it as a coach selling sending 500 000 emails a month, but technologically this is very easy, right, legally it's impossible, okay.
Speaker 2:So what did you learn from those mistakes? So you had legal issues, you know, because I mean, when my company went bust, as example, the first three years I blamed certain individuals. People hadn't paid us. You know, I was very stuck on on. You know, is everyone else's fault. After three years I looked at me. I got, I got the company into that situation. I signed a contract which I shouldn't have. I that I employed people I shouldn't have employed. I looked at my mistakes and I was talking to someone who was talking about maybe coming on board for coaching recently. He said, oh, yeah, we made this real mistake and we had, you know, big debt and the job went wrong. And I said, okay, so you've analyzed that and what you did wrong? He said yeah, yeah, absolutely. I said yeah, but have you analyzed it the right way? Because it's easy to sit there and go is their fault, is his fault, but that's not productive because you'll always come across those kind of people no, yeah. So, going back to the question, what would you have done differently?
Speaker 2:it's a good question particularly when you've been up all night. It's a difficult one no, it's, it's okay.
Speaker 3:Look, I I'm not, I'm not, I'm not too sure. So one thing which is still a problem so there are still some current problems. Look for the old projects I had. So one of the big mistakes, or maybe the biggest, was that I listened. Eventually someone listened to people that told me you cannot do it this way. People that told me you cannot do it this way, and I mean the whole selling video courses thing was like I would say my gut feeling is 97% done, something like that. And then I stopped it and created Columbuscom, my my old affiliate marketing platform, with the affiliate marketing it's.
Speaker 3:Yeah, this was not working for me because I mean it's. You know there are so many reasons why cookie tracking is not working or so on, and you don't get paid. So, and then you know the customer lifetime value was low and I guess every so. So every project got more simple and more potent, but it's still. If I would, you know, start over again today, I would definitely not go into the ai business myself because it's just so extremely rapidly evolving that, yeah, I mean it's. It's such a hustle, you know. Just think about you that you're the one. Two years ago, I was the one who was developing himself or the company a thousand times faster than the average, I would say. And now there are some big players on the market that you know are crazily fast.
Speaker 2:So, yeah, it's like the AI game is pretty crazy, but if you weren't doing AI, what would you do?
Speaker 3:I don't know. So this business keeps you up like almost 90% of the entire time a week has, and I don't know. But I would do something that is not transitioning so fast. Yeah, I mean, mr Beast went with chocolate bars yeah, I don't.
Speaker 2:That's why I I love my industry. I really do it's. It's a special humor, it's a special kind of people that are in it. It's been bloody hard, really hard most industry. But I used to love being on site and getting up early and and all that kind of stuff. And I don't go to haven't been to a site for a long time, but you know, I do really enjoy the industry.
Speaker 2:Would I do anything else? No, but when I grew up, I suppose I had a very closed mind about other things. You know, number one I didn't think I was capable. You know I I just thought I didn't do my degree until I was in my 30s because I didn't think I could do a degree. I thought I actually thought I was stupid, which, you know, some people still think I am, but you know. So I kind of didn't really understand what I was capable of. And I think that was a really sad thing, because what I say to people often now is you can do anything you like. You can do anything you like. The only person that's going to stop you from doing things is you. And it's a bit like when people say I want to grow my business, okay, if you work out why you want to grow your business, you can grow it to whatever size you want to grow it to.
Speaker 3:There's nothing stopping you, I mean look, it's not like I crazily admire Elon Muskk, but this guy is going to. They are on plan to build a million, a city with a million people on mars in the next decade. You can obviously do everything. I mean, this is going to. This is so. For everybody who's doubting this is what? Something because of, because of the scale and because of the cheer that that it's actually possible. I'm watching this closely. They are on track. If you doubt that they will do it, you will be proven wrong, which means if another guy can put a million people on mars, then you can absolutely do everything of course, yeah, you can and you just gotta set your mind to it and work towards it.
Speaker 2:and people don, and people don't believe in themselves and I see that a lot and actually to the point where they won't get help because it's an imposter syndrome thing which I've spoken to about a lot on this podcast. They think they're going to get found out. One of my worst kind of environments to go into is a boardroom. So if I am asked to a company that's big enough to have a board of directors, generally they have to go to the board of directors before they'll get me in and generally they'll say no. And the reason they'll say no is there'll be at least one or two people on that board of directors who have got imposter syndrome and think I'm going to find them out.
Speaker 2:They don't know what they're talking about and that's so not what I do. That's not what I do. What I do is I support everybody and if they have got weaknesses, we support their weaknesses so that they get better at it. But yeah, I mean it's it's. It's all about this kind of very common occurring thing which is people not believing themselves, and I know all about it because I've suffered from myself. So you know it's such an important thing and if you look at what's happening in the world today and everything else, there's so much imposter syndrome. You know, even if you look at we were talking about Trump before we came on I reckon he's got imposter syndrome. He so, so thinks he's the best thing since sliced bread, that he's covering something. He's actually covering something. He can't think he's as intelligent as he thinks he is.
Speaker 3:I don't understand. Either I totally understand this guy or I don't understand him at all.
Speaker 2:Those two people. It's a very I mean, I've put a couple of comments on LinkedIn and you always get your kind of lovers come out and I don't understand that at all. That's really odd. But yeah, I mean, I think he's not that bright and when you're not that bright and you're worried about it, you keep going about how bright you are because you're trying to convince yourself not everyone else.
Speaker 3:Just I don't. I don't want to talk about trump to me, I'm just saying if, if all he did, of all he does, is on purpose, then he's actually a really smart guy, because it's playing out quiet, it's, it's, it's, it's, it's kind of working, you know it's. I mean he's. He's the presidential candidate again and he's in a close race again. So if that is all on purpose, if there's, if there's a different person behind him that he's not showing because he wants to achieve goals and this is the way to go to get them, I don't know like then, then then it was my, my biggest wrong call in my life I.
Speaker 2:I totally understand that. I understand people who think that he is amazing in some ways, but at the end of the day, it's like all politicians took you. English politics is a bit odd. We've had so many kind of Trump-like leaders who just lie. If I lie, then most people believe me, and those people that fact-check me and realize I'm lying well, they're going to be a small percentage, so the rest will just believe me. That's kind of politics. It's all gone a bit awry and that's happened in lots of countries at the moment that people are just taking on this kind of American-style politics where you just blatantly lie no, it's sunny, it's not raining, the sun is out. No, no, I think it's raining. No, no, the sun's out. No, it's got to be. So you know. Anyway, stefan, it's been really good speaking to you and really interested in you. I am going to go onto your platform because I'm going to start writing some blog articles, so when does a?
Speaker 2:new platform come out. When can I go onto that one?
Speaker 3:maybe tomorrow 4 o'clock in the morning.
Speaker 2:I'll get up specially.
Speaker 3:I think it's like the very, very, very last tasks which which we're accomplishing and then you really like so, for everybody in the audience as well. The point is, if you blog once a month, google sees that there's something happening with your business and it'll send you more traffic. This is common knowledge. This is like SEO common knowledge, not for builders, not for builders.
Speaker 2:Builders don't know. That's common knowledge. We just know how to build houses.
Speaker 3:Yeah, that's what I'm saying. This is search engine optimization, common knowledge. So this is if you ask anybody who knows SEO, they will tell you. And the point is, our tool doesn't take time and it doesn't cost anything. So, yeah, no, it's. Even if you, even if you think it's the most unimportant task, you should still do it.
Speaker 2:Oh, no, I think you're absolutely right and I've spent thousands, thousands and thousands, tens of thousands, you know, on advertising on facebook and instagram and you know it just doesn't work anymore because we're so inundated with it. No one's really that interested. So finding other ways, particularly organic marketing. Rafe Delisle, who came on the podcast a while ago he's a fantastic young entrepreneur really doing well at the moment. Everyone's kind of he's fantastic at LinkedIn articles and he said something that really kind of he's fantastic linkedin articles and he said something that really kind of struck home. He said, look, I, I, he's got a drink, a drinks brand, which is he's, you know, he's he's working on and he's taking a back step at the moment because so much other stuff is happening for him. But he said look, if it doesn't work organically, if I can't get organic traffic so much traffic I can't handle it don't start paying for adverts because you haven't got it right. And I really get that, really get that. So it's been great speaking to you. Sorry, go on, you're going to make a point.
Speaker 3:Go on. Yeah, I was going to say the thing just as a last thought is you know you don't want to go on on on if, when you don't, when you go on facebook you don't want to see ads, you go on facebook to see facebook, and if you go on google, you're searching for something. So so so this alone is a factor of I don't know a hundred difference. Right and success. I'll totally get that. I'll totally get that. That's why we're focusing on google.
Speaker 2:Yeah good, good. Well, I'm going to definitely be looking. It'll be changing the way I do things from now on. So, yeah, that's brilliant. Well, thank you very much for joining us. It's been really interesting. Thanks for having me. Yeah, and we'll bring this podcast to a close. Thank you, okay.
Speaker 1:Thanks for listening to Bustin' Beyond with Robin Hayhurst. Be sure to tune in next time and visit his website at robinhayhurstcom.