Era of the creative

Era of the Creative Episode 4 ( W/Marco Castro) " Customer service above all else"

October 19, 2022 Jean-Philippe etienne Season 1 Episode 3
Era of the Creative Episode 4 ( W/Marco Castro) " Customer service above all else"
Era of the creative
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Era of the creative
Era of the Creative Episode 4 ( W/Marco Castro) " Customer service above all else"
Oct 19, 2022 Season 1 Episode 3
Jean-Philippe etienne

Customer Service Before All Else with Marco Castro


Episode 4: Show Notes.


The creative journey is a never-ending one, and no one exemplifies this as well as today's amazing guest. Marco Castro joins the show today to talk about his life as a photographer and the most important lessons he has learned on his path so far. We hear from him about his background in video and film, how he approaches developing different parts of his skillset, and why he does not look at Instagram for inspiration! The conversation also covers the need for truthful feedback, and how hurting can help us to make progress. One of the biggest messages that Marco shares in today's episode is around serving the customer, and why he prioritizes building the right kind of relationships with his clients. Listeners can expect a healthy dose of practical advice around legal matters, with Marco really opening up about the ins and outs of running a successful business that can survive the inevitable ups and downs. To hear it all in this fantastic and illuminating conversation, press play now!


Key Points From This Episode:


  • Marco talks about his go-to gear and favorite brands. 
  • How Marco aims to 'stop the scroll' with his images. 
  • Marco talks about adding personal style to images for specific companies.  
  • The constant process of learning and improving; Marco comments on his approach to retouching and delegating.  
  • The team mentality that Marco likes to underline during his shooting process. 
  • Common mistakes around communication that Marco has experienced. 
  • Dealing with customer complaints and keeping the focus on building long-term relationships.
  • Abilities over tools; honing your craft with what you have. 
  • New platforms and new opportunities; why Marco is not worried about becoming obsolete. 
  • Telling stories with photos and the art of generating emotion. 
  • Sharing honest feedback and how this enables us all to grow. 
  • Areas of photography that Marco wants to improve on.  
  • Approaches to collaboration and Marco's words of wisdom regarding brands and models. 
  • Knowing when the work is done and the integral part of the editing process.
  • Marco talks about relinquishing control of work once you have been paid.   
  • Appreciating the growth that we all go through and having pride in your old work!
  • Advice around content creation and why the business side of things is so vital. 
  • Closing thoughts on the next big platform for creators.  


Tweetables:


Links Mentioned in Today’s Episode:


Marco Castro

Marco Castro on Instagram

Marco Castro on Twitter


Show Notes

Customer Service Before All Else with Marco Castro


Episode 4: Show Notes.


The creative journey is a never-ending one, and no one exemplifies this as well as today's amazing guest. Marco Castro joins the show today to talk about his life as a photographer and the most important lessons he has learned on his path so far. We hear from him about his background in video and film, how he approaches developing different parts of his skillset, and why he does not look at Instagram for inspiration! The conversation also covers the need for truthful feedback, and how hurting can help us to make progress. One of the biggest messages that Marco shares in today's episode is around serving the customer, and why he prioritizes building the right kind of relationships with his clients. Listeners can expect a healthy dose of practical advice around legal matters, with Marco really opening up about the ins and outs of running a successful business that can survive the inevitable ups and downs. To hear it all in this fantastic and illuminating conversation, press play now!


Key Points From This Episode:


  • Marco talks about his go-to gear and favorite brands. 
  • How Marco aims to 'stop the scroll' with his images. 
  • Marco talks about adding personal style to images for specific companies.  
  • The constant process of learning and improving; Marco comments on his approach to retouching and delegating.  
  • The team mentality that Marco likes to underline during his shooting process. 
  • Common mistakes around communication that Marco has experienced. 
  • Dealing with customer complaints and keeping the focus on building long-term relationships.
  • Abilities over tools; honing your craft with what you have. 
  • New platforms and new opportunities; why Marco is not worried about becoming obsolete. 
  • Telling stories with photos and the art of generating emotion. 
  • Sharing honest feedback and how this enables us all to grow. 
  • Areas of photography that Marco wants to improve on.  
  • Approaches to collaboration and Marco's words of wisdom regarding brands and models. 
  • Knowing when the work is done and the integral part of the editing process.
  • Marco talks about relinquishing control of work once you have been paid.   
  • Appreciating the growth that we all go through and having pride in your old work!
  • Advice around content creation and why the business side of things is so vital. 
  • Closing thoughts on the next big platform for creators.  


Tweetables:


Links Mentioned in Today’s Episode:


Marco Castro

Marco Castro on Instagram

Marco Castro on Twitter