In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about:
Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool.
Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:
Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share
Stock music for this podcast is provided by juqboxmusic, from Pond5
Stock music for this podcast is provided by juqboxmusic, from Pond5
In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about:
Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool.
Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:
Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share
Stock music for this podcast is provided by juqboxmusic, from Pond5
Stock music for this podcast is provided by juqboxmusic, from Pond5