Should Marketers Fear AI? pt. 2

In the second part of our AI segment, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale.  

Tendo EVP and Partner Lindy Roux returns with VP of UX, Simon Mathews, to discuss how AI can help us solve deeper marketing questions more effectively. 

Next, Content and Marketing Strategy Lead Kim Celestre shares insights and AI trends discussed in Salesforce’s State of Marketing Report. 

To wrap up this episode, Tendo Editor Ariana Vazquez sits down with Content Strategy Lead Nilay Gandhi to discuss how marketers can channel AI usage to effectively scale their content and processes. 

Resources 

• Salesforce State of Marketing Report: https://www.salesforce.com/resources/research-reports/state-of-marketing/ 
• Unilever leverages GPT API to deliver business value: https://www.cio.com/article/464190/unilever-leverages-chatgpt-to-deliver-business-value.html 

Credits
Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. 

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Stock music for this podcast is provided by juqboxmusic, from Pond5