The Wizard of Iz
The host of the GSD Podcast is Mark, owner of Izzo’s Blue Light Productions, and has been a business owner for over 10 years. Starting off his business with a focus on Audio, Video, Design and Marketing, he soon found himself stuck and in a rut spending all his free time keeping up with the latest trends to stay relevant.
He was sacrificing his time with his family in the evenings and weekends to keep his business running. Because he offered so many services, he found it tough to properly price the value he brought since his services were so broad.
After many years, and then changing his focus on what is the most important aspects of a business, Mark reimagined his company in early 2019. He changed his business focus to specialize in Video Marketing only, which greatly opened up his time while also increasing his earnings.
Mark brings his knowledge and expertise to the GSD Podcast to help business owners gain clarity and thrive.