How Can Intentional Branding Shape a Purpose-Driven School Year?

In this episode of Start with Questions, hosted by Ann Marsh Rutledge, Executive Director of School Mount Vernon Ventures, we're joined by Michele Koch, the Chief Brand Officer at the Mount Vernon School. Together, we explore how brand and communication play a pivotal role in setting the tone for the school year. Sharing insights into the intentionality behind Mount Vernon School's branding, she emphasizes the importance of consistency and how it reflects the school's mission of inquiry, innovation, and impact. We discuss the concept of brand as a promise and the strategic process of creating a cohesive brand experience, from the first impression to fostering long-term advocacy. 

Whether you're a school leader or someone interested in organizational brand strategy, this episode offers valuable takeaways on how to align your branding efforts with your institution’s mission and goals.