From Ambitions to Impact: A Journey of Growth with Beate Chelette

Have you ever felt like your own ambitions are playing hide and seek with you? Join me, Cassandra Crawley-Mayo, as I sit down with the phenomenal Beate Chelette to unravel the tapestry of her life – from a debt-ridden immigrant to a luminary in the business world. Our discussion transforms into a treasure map for personal and business growth, filled with Beate's pearls of wisdom for those yearning to amplify their influence and expand their impact. Together, we dissect the hurdles women face in corporate America and how the Women's Code Beate championed is rewriting the professional playbook for women, especially those of color.

Navigating the business landscape requires a cocktail of strategy and an ironclad mindset – a cocktail Beate and I have mastered over our careers. We take you behind the scenes of strategic thinking that fuels business growth, sharing our five-star success blueprint that blends vision, growth, and mindset. Solo entrepreneurs, from authors to hair salon owners, brace yourselves for a segment dedicated to building your authority without any fluff – just straight, transformative advice. It's about stoking the fire of your passion and turning it into a brand that not only inspires but transforms your audience.

As we wrap up, we pivot towards a realm where strategy meets spirituality, acknowledging that wealth is merely a piece of the puzzle, not the solver. Beate and I explore how true alignment with our goals infuses value into our ventures, sharing our own practices for grounding ourselves amidst the chaos of entrepreneurship. We close with heartfelt insights on overcoming mindset challenges and building momentum for sustained business growth, urging you to reflect on your worth and align your income with the value you bring to the market. So, if you're ready to shift gears from overwhelmed to awesome, this episode is your launchpad to success.

Get ready to break free from obstacles and live life on your terms!

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Transcript

Cassandra: 0:47

Good day everyone. Thanks for coming on and listening to Is your Way In your Way podcast, and I'm your host, cassandra Crawley-Mayo and for my new listeners out there, let me share with you what this podcast is all about. It's actually for those individuals who are stuck, individuals that are ready to move forward in their lives. They'd like to do something different, but they're stagnant and they can't figure out what is going on. So, in other words, you know it's time for us to support you and encourage you to pivot away from those road blocks and move toward your purpose-filled life of hopes and aspirations. And today we have a special guest on that is going to actually talk to some of my listeners who I've heard and gotten emails from that. They've kind of gotten out of their way a little bit. They started their business. They've been promoted.

Cassandra: 1:46

There's a couple of individuals who are now general managers to an organization. Some are DMs to district managers to an organization. Also, I heard from somebody who just started their house cleaning business, finally, and I think that's great. So today we're going to talk about something a little different, because once you get to where you want to go, then what you want to do is grow and be an authority and scale impact. And who better to talk about? That is our special guest today and her name is Beate Chelette and I'd like to welcome you to. Is your Way, in your Way, it's a pleasure to have you.

Beate: 2:28

Thank you so much for having me, cassandra. I'm excited to be here, yeah.

Cassandra: 2:32

Before we get started. But let me repeat today again what the title of this podcast is, because we talk about topics for what I would say for business and personal growth, and this also will enable you to do a little self-reflection as well. So our title today is the Roadmap to Grow Authority and Scale Impact, and what I'd like to do is I'm going to share a little bit about Beate, just so you get to know her a tiny bit until we delve into the interview. Beate Chelette is the growth architect and founder of the Women's Code, crafts strategies and blueprints for visionary leaders to maximize profit and scale impact.

Cassandra: 3:22

She's a first generation immigrant who turned her passion for photography into a global business. She overcame now listen she overcame 135,000 in debt as a single parent and she recognized as one of the 100 top global thought leaders in 2021. She's also one of 50 must follow women entrepreneurs by Huffington Post. She's the author of an award-winning Happy Woman Happy World how to Go from Overwhelmed to Awesome. Beate's expertise empowers clients like Amazon, chevron and Johnson Johnson to become industry authorities and grow their influence. Wow, that's a lot.

Beate: 4:13

It always sounds like a lot when somebody goes through all the accolades and the decades of being in business. So don't be intimidated everyone. This might mean that I'm way older than you think I am.

Cassandra: 4:27

Well we're going to find out? Huh Well, my first question to you and a lot of my listeners like to know, what was your backstory until you had this passion for photography and you made it and became successful. You turned that passion into what I call a highly successful global business that you eventually, and I didn't talk about this in the bio you sold to Bill Gates in a multi-million dollar deal. What was going on with you before all of that happened?

Beate: 5:01

Yeah, I mean, the story really is not a princess story, so the story does not go. I woke up a princess and then I was catered to my entire life and then somebody says, would you like to be queen? And I was inaugurated and that was that. My story is the unruly child from Germany that had a hard time fitting in. I have some abuse in my childhood that I had then to spend decades to overcome and come to terms with. As far as you know how I feel about the world, lovability do I belong? Imposter syndrome how do I get myself out of a bad situation? How do I get over being a victim? How do I get over feeling like a victim? How do I take control over my life?

Beate: 5:48

And I left Germany in my early 20s. I had become a photographer. I was a photography editor at Elle magazine in Germany. I had a good career very quickly in Germany in the photography world, but realized that when you have a position such as a photo editor at Elle magazine, people will do all kinds of things for you just because of the position you're holding, not necessarily because of the person that you are. And that was the first time at 23 when I realized that there was something that I really needed to look deeper into and become the person that I wanted to be.

Beate: 6:27

I immigrated to the United States and made every mistake in the book, found myself after, you know, in about 10 years a decade of just bad luck ended up $135,000 in debt. Had no idea how I was going to pay my bills, had no idea how I was going to feed my daughter. Had ended up being a single mom. I married an alcoholic and a pathological liar, fitting right back into the story of my you know whatever self-abuse and my insecurities had to overcome fires, floods, riots, earthquakes, september 11th, a lawsuit. I mean the hits were not small hits, the hits were big hits and they kept coming. And then eventually I'm out cold, I'm $135,000 in debt and I think this is the end of it, and I go to Germany to drum up some business.

Beate: 7:18

Cassandra, I thought my father had a stroke. But my father did not have a stroke. My father had pancreatic cancer and as I'm standing at the funeral and we literally just put his body in the ground, I get a phone call from my office in Los Angeles and I'm being at the funeral and we literally just put his body in the ground. I get a phone call from my office in Los Angeles and I'm being told that we're losing the house. So it was, I mean point, it's game over, at this point and I had to really surrender. I fell on my knees, I raised my fist, I yelled at God.

Beate: 7:45

I said, if you have a plan, this would be a really excellent time to fill me in and then I had to surrender, and when I came back to Los Angeles I had to call a bankruptcy attorney. I thought this was it. And then I get a letter from the White House, the White House, the White House.

Cassandra: 8:03

The White House.

Beate: 8:04

Yes from the President of the United States and what I had done in my absolute desperation and, frankly, because my former mother-in-law was a nag about this. She always told me to write a letter to the President of the United States. She would say things like he's the number one guy in the country. Why are you wasting your time with anybody else? Why don't you take it to the top guy? And who writes a letter to the President of the United States I mean, is that the dumbest idea we've ever heard?

Beate: 8:32

Oh, wow. And then, finally, I wrote the letter Cassandra, just to get her out of my hair, right? Because I just literally could not have this conversation anymore. Imagine my surprise when I get a letter from the White House. Oh, wow, and what it did? It put me in touch with the Small Business Administration. And it put me in touch with the Small Business Administration and it put me in touch with the second in command, because they also got a letter from the White House. And so the gentleman the deputy chief director of the entire SBA in Los Angeles County, which is a very large SBA he wanted to see what nutcase would write a letter to the president instead of picking up the phone and calling him directly, which I could have done but never even occurred to me. And what happened is then they found me a bank that was able to restructure my debt into a 10-year fixed loan backed by the small business administration, freed up my line of credit.

Beate: 9:46

Three months later, I'm break-even. 18 months later, I'm the world leader in my category. Bill. Months later, and break even 18 months later, I'm the world leader in my category. I get a call from Bill Gates company. And they asked, can you tell us how you do it? And I said, of course not. You want it, you buy it. And they say how much do you want, and I said I wanted a couple of million. Bill Gates's organization sa id I .

Cassandra: 10:01

and they said okay wow, what a story, what a story. And you had every opportunity to be in your way, particularly because of your story. You have a hell of a story, and those listeners have stories such as that, and those types of stories sometimes make you stagnant. It makes you stuck. You just can't go on. And you, an individual, not only did you get tired of hearing your mother-in-law tell you to write, but you did it, and action is critical. You know, if somebody tells you to do something you're like, okay, just to get her out of my hair, I'm going to go do it. So kudos to you. I am curious who was the president during that time? George W Bush? Okay, he was in his administration. Wow, that's great. That's a great story, you know. The other question I want to hear you talked about the women's code. What is the women's code?

Beate: 11:02

Yeah. So the women's code I created after I sold my business to Bill Gates and I was asked to become the senior director of photography for global entertainment, and I did, kind of knowing that it was going to be probably a hard challenge for an entrepreneur to now be in a corporate setting. And I was really shocked, cassandra. I was shocked how women are treated in America in corporations. I was shocked at the absolute, just lunatic advice you get what's okay for the men, pardon me, what's okay for the women. That you would come in on Monday morning and something had been decided over the weekend you weren't part of. They went out golfing or to some event. You were never even at the table and the decision has been made and I was appalled by that.

Beate: 11:56

So I realized that a lot of the women are operating from an understanding that there really are only 2% of CEO positions that are available for women and instead of making that 2% a 50%, which it should be, if we look at the distribution of men and women all over the world, I mean we are about 50-50. I mean women are 51%, so that technically makes us the majority, but we keep talking like we are the minority and so I said well, we need to teach women on how to get away from thinking there's only 2% and then having to kill each other on the way there because we think that only this much is available, and rather than get together and focus on how do we make 50% available? And that's how I created the women's code.

Cassandra: 12:45

Okay, yes, that is so right. As many of my listeners are aware, I was first African the American female, and in all my positions, and you just imagine me sitting in a room with all white males who didn't even listen to me.

Beate: 13:04

You know, I can't even imagine. It's hard enough for a white woman let's just be really blunt here for a white woman, let's just be really blunt here. It's hard enough for a cute, hot white woman, right? But I cannot even imagine and we know that. We know the numbers for Black women, we know the numbers for Asian women, who seem to do a little bit better because there's a bias, an assumption that they're just smarter by nature, just because every Asian is smarter than everybody else which is amazing to me, and we also know that Latinas traditionally get the lowest scores, even lower than Black women.

Beate: 13:42

So when we look at these numbers, we can't but help and say what extraordinary nonsense this is. You tell me that somebody, just because of the color of their skin or the way they look, that they're smarter or dumber, or more qualified or less qualified. But this goes back to the issue. Is your way in your way, what is the story that you're telling yourself and what is the story that's being commonly told? And what is the story that's being commonly told?

Cassandra: 14:10

Exactly, and one of my big ones was I was not good enough. You know, I was just a quota, I was just a number.

Beate: 14:17

So I oh, yeah, yeah, yeah, yeah, You're the token black woman. Yes, yes, yes.

Cassandra: 14:22

So, so, so I definitely get it. Now, the title is the Roadmap to Grow Authority and Scale Impact, and when I read that, I think about strategy. Right, you know strategic thinking. Just have a strategy. You know me being an author. What's my strategy to grow my business, you know. So I'd like for you to tell us exactly what is strategy. What is that?

Beate: 14:49

Yeah, so strategy number one is a word that when I say that most people just want to run for the hills, a lot of times we kind of know we need it and we know we need to be focused, and we know we need to have clarity and we know we need to have a strategy to get somewhere. But, as you said, there's a lot of questions. What even is it? So the way I look at strategy is very simple. You have to have an idea where you're going. That's the first question. I ask everybody what do you want? And I'm sure, cassandra, you do the same thing. When somebody works with you and hires you as a coach, it's like what is it that you want? And that's where we already get the first set of complete blank stares. There is a saying, a proverb, that says if you don't know where you want to go, any way will get you there. And the objective like when we talk about spirituality or mindset, we look at this from a perspective of the clarity of the goal and the desire to achieve it puts energy into motion, and this energy then creates these circumstances that then attract the things that need to fall into place to get there.

Beate: 16:00

I wanted to be really successful. I had a nagging mother-in-law who told me to write a letter to the president. My judgment, my story, says that's ridiculous. How is this going to help? So I boycotted the signal that was sent to me for what? Six months, because I was believing in my story, which is I know best, I don't know best when I finally took an action that was completely out of the ordinary or ridiculous, that's when things got into motion that I could not have ever even fathomed or put into motion. So if you think about it this way, I mean you cannot say to anybody oh, a letter that I wrote to the president of the United States then was seen by a person, was sent to this person at that time who was curious enough then to invite me and then to believe in me and all these events. I mean you cannot make this stuff up. I wasn't sourcing it, I was having the desire and I was taking the action on the desire, no matter how ridiculous it was, and that set this sourcing into motion.

Beate: 17:14

So when we look at, how do we, how do we create a strategy? The strategy is that you first have to have this desire, this clarity of what do I want, right. So you can't say something like I want to be very successful, that's okay, but this is a little bit vague in my, my, my, in my world. I'd rather have you say, uh, by the end of the year I want to be at $150,000 and $250,000 and really focus on what that feels like, on what you would do with the money. That you take your granddaughter or your daughter shopping, you go to the spa, you get your nails done, buy the good salon, you take a weekend in a nice Ritz Carlton resort or you buy the camping van, whatever that might be for you, and get really clear on what the life looks like when you have achieved the goal.

Beate: 18:06

A lot of people make this mistake now that they say I want money, because they think money is the problem. Money is the vehicle of compensation, that's it. There's nothing else to money. It's a vehicle of compensation, it's a value. So you first need to figure out where it is that you want to go. Now I can help you with reverse engineering the strategy, because then we can look at your skill set, then we can look at your career, we can look at what your abilities are and now we can reverse engineer that strategy, step by step by step, using a method that I call the five-star success blueprint, to help you figure out what are the exact steps to get to this goal but.

Beate: 18:56

If you don't have that goal or that desire or that clearly defined objective to get to this goal. But if you don't have that goal or that desire or that clearly defined objective to get to, there cannot be any strategy. That's why strategy is so critical, because strategy forces you to get clear what you want.

Cassandra: 19:09

But most people are afraid Exactly, exactly, exactly. And the other key is to take action, and that way they don't know what action to take because they're not clear on what it is that they want. And when I talk to some of my listeners or hear from some of my listeners, I was just very happy to hear that I had a listener that finally excuse me, that finally opened up a planning event organization and what they wanted to do event planner and what did they wanted to do was be the largest in the area. And so, by saying that, what after you find out that that's their goal, what you have, those five essential, you have those five essential. So what would be those five essentials for that individual that's in that type of that industry, the planning event industry?

Beate: 20:08

Yeah, so there's two things we're talking about. So one tool I use is the five star success blueprint, and the other one are the three essential framework elements to create success. And so if we talk about the, the three essential framework elements first so that is number one, we already talked about it, that's the strategy you St rategy Number Two to have. is growth. That is, the clarity on how do I grow it, what are my methods, what are the actions that I need to take to grow it. And the third one we also just talked about is the mindset, because with these three pieces aligned, you know where you're going, you are committed to taking the actions that it takes to grow and you're in the mindset to consistently take these actions and keep that in front of your mindset. And kudos to your listener who opened her event planning business, because everything always starts with an idea. First, everything, you have to have the idea and then you can take the action and build the business.

Cassandra: 21:08

Okay, now what about an individual that's solo? That's not really in an industry. Now I use myself for an example and I'm an author. So, being an author and I have a lot of clients that want to be authors. Everybody wants to write a book, which is fine. How could that author grow their authority and impact scale, impact their business as their solo at the moment?

Beate: 21:34

Well, there's a couple of things. So, number one, you know I now talk I would immediately ask you, you or consult or coach you. and you know we can do this so that we can make it real for your audience. And I would say, well, if you know how to write books and you say other people are coming to you to help them write the book, is that part of your business strategy? Is that something that you want to pursue, to really build that up? And then you would say, what would you say to that? Is that you want of business business to build up? In addition to this, yes, yes.

Beate: 22:13

So then I would say, well, so then the strategy is that you are a podcast host to get your message out. So then we need to have clarity that the podcast is clearly aligned with the method of helping other people to identify that story, to get the story out of them, to overcome the story and have a successful end result. Because if we say you are specialized on authors that want to get their story out but also change the outcome of the story to a more successful story, so it's a transformational, you know it's a transformational author coach. Let's just make this up here, right, and I don't know if it's true or not, but I'm just making it up for the sake that the audience knows on how this works. So then we go and we say in the five-star success blueprint, what's the first step? It doesn't matter if you're by yourself or if you have a team. You go and you say what's the first step? The first step is to say what is the idea, what's the idea.

Beate: 23:15

And why is the idea different? Why are you the right person to do the idea and who is the ideal audience for this idea? We flush this out first, because that determines what the business model is.

Cassandra: 23:28

Okay.

Beate: 23:28

The second step is then we move over to the offer. What is it that you need to offer to that person? We just identify to solve that particular problem.

Cassandra: 23:40

What do?

Beate: 23:40

they need to hear from you that they pull the trigger. So if you then make an offer that says here is our 12 week writing course, at the end of the 12 weeks you will have written a book and you will have examined your story and be able to rewrite the ending of the book.

Beate: 24:01

So now, now we have a, we have a clear offer, and we might have multiple offers, but let's just say we have this one. Okay, with that, we go to the third step of the five-star success blueprint, and that is how do I create systems Like what is my vehicle? My system delivery? I get the message out via podcast. So you already have one of these vehicles in place. I need automation. I need a CRM.

Beate: 24:30

Where do I get my leads from? Where are these people? How do I reach these people? How do I reach enough people? How do I bring them into my funnel? How do I talk to them? How do I convert them? How do I talk to them? How do I convert them? How do I teach them? So we're building these systems. Once you've done that, you know what you're selling, you know who you're selling it to. You know why you're selling it. You know why it's you who's selling it. You have an offer that hits that target. You've now built your systems.

Cassandra: 25:04

Now we go to team building.

Beate: 25:05

Now we look at who do we need to operate those systems that bring the offer that solves the problem to the client. And then, finally, we go to step number three, step number five, which is you as a leader. Then we ask who do you need to be to operate that business with those people that operate your systems that take the offer and bring that offer to the clients that we offer a transformation to solve their problems? And that's the five star success blueprint. That's how we build it up, and then we know exactly what actions we need to take.

Cassandra: 25:30

Right, that's good. And I like the word transformation because it's not about inspiration. You know, we can be inspired, but that doesn't mean that we'll really do anything, we're just inspired. So, and I love that. And also, you know, I have my audience where they're kind of solo, you know. No, you know, there's some, there's somebody that I have that wants to open a hair salon, you know, or just want to rent a booth and be an authority figure on hair, you know. So I just wanted them to know and to hear that you don't, it's an industry, but yet you're the solo in the industry and you can be impactful in your industry. Now let me move to being overwhelmed. How can what? Okay, so we're overwhelmed. And when we're overwhelmed, we kind of lose that authority, we get intimidated. We got so much going on, we don't know what to do next. How do you, how do you tackle that?

Beate: 26:37

Yeah, well, how to get from overwhelmed to awesome, which is the subtitle of my book. So my book is called Happy Woman, happy World your foolproof fix on how to get from overwhelmed to awesome, and in my book I have a concept that I call egoism. And what I have recognized is that women have a tendency to look at our 10 best friends and we somehow want to construct ourselves as the top 10 of all of our friends. So we may have a friend who is a workout fanatic and she has an amazing body.

Beate: 27:11

So now we know that it's possible. Now we want to have a body like her.

Cassandra: 27:14

Right.

Beate: 27:15

Then we have a friend who is a chef. I mean I want to be invited to her house all the time. Organic food, I mean, the way she cooks, unbelievable. So now that I see that it's possible, now I also want to be as good of a chef as she is, because I know it's possible. Now I go to my next friend and she is the best mother and and her kids love her and they hang out and she's so amazing. Now I'm going like well, I see it's possible, so now I need to be a mother like her.

Beate: 27:41

And so now I'm piling up the best of everybody I know, and that becomes the expectation of myself.

Beate: 27:52

So this is where the buzzer goes off and it makes that sound where you just literally missed the bark, because your friend, who is that great organic chef, is really not very clean. When you go to her house it's a little bit messy, you know there's dust bunnies in the corner, but the food's great. Your friend, that's the workout maven. Well, she has to put a lot of time and energy into her workout. So sometimes you suspect she may be a little bit narcissistic and you know the husband has to put in a lot of work for the kids because she's always at the gym, but she does have a great body.

Beate: 28:39

So we forget the other part, because we think that we somehow can have all these different items and then become this superhuman person that has all these things and it's enough to keep you overwhelmed in a perpetual state. So in the book, which I really recommend all of your listeners to get, I talk about how do you combat that, and I have a concept called ego rhythm where I teach you exactly on what the different rhythms are, how to figure out which rhythm you are in. And then, if you don't like the rhythm you are in, let's say you are in a tragedy or in a transformational or in a spiritual rhythm, but you want to be in a career rhythm, what you can do to really initiate that transformation again on how to get from where you are right now to really take control over where you want to go.

Cassandra: 29:27

Exactly, I love that. I love that because I have a chapter in my book about comparison, and when you said that that's kind of what we do we compare ourselves to this person, that person. And I loved it when you said your friends. They're individuals that stay online with social media so much they compare themselves to them and then, as you indicated, they're just all over the place. I want to be like them. Well, let me try this, but let me get my hair like this. Well, let me. Maybe I can get a man that's that looks like this. You know, they're just all over the board. So I love that, because if people think about why they get overwhelmed, they're obviously not focused on what it is at hand that they need to accomplish. So I love the way you said that and I definitely have to get your book. So you call it the overwhelm in your book and I'm calling it comparison, you know. So I love your perspective on that. That was great, thank you. Also, I want to know how success resides at the intersection of strategy and spirituality.

Beate: 30:35

Yeah, that's a topic that I, increasingly, am more and more and more interested in. I have found, as somebody who's made millions, that we always think that money is the answer to all of our problems. We always think that money is the answer to all of our problems. Now, let me be very clear. Money solves a lot of problems, but it doesn't solve all of your problems. You are still the same person and your value. It made sure that I could buy a house. It made sure that I could put my daughter through college. It makes sure that I can support causes and things that are important to me, but it certainly isn't the answer to everything. Right? When I look at people who are very successful and I speak to a lot of very successful people the laws of spirituality and the laws of science and physics are all the same. The deeper you go into the subject, the more you see that if we believe and trust that what's happening in nature, the more we are aligned. I'm going to give you an example for your audience Now.

Beate: 31:56

Imagine you're going for a walk and there's a beautiful oak tree, but the oak tree is unlike any other oak tree. The oak tree says, ah, who needs all the stress with all the leaves. You know what? Let's do this. I'm only going to do a hundred leaves. We're going to see how it goes If the squirrels come. The kids are playing, people are admiring my 100 leaves. I have proof of concept. Then I'm going to do a slow rollout over the next couple of months because otherwise it's too stressful for me. Or you see the squirrel, and the squirrel goes like winter Nonsense.

Beate: 32:30

I don't believe it. Prove it to me that there's going to be winter. I'm not going to take care of any food. Uh, when it gets cold I'll deal with it. Yeah, says no tree and says no squirrel ever. What?

Beate: 32:43

What happens in nature is that there is a cadence, a rhythm in which things are happening, and it's not that the tree then, in the fall, goes. Oh my God, look at me. I lost all my trees. What are people supposed to think? I'm fully naked here, I'm completely exposed. Everybody can see this. What are people? You know I'm a complete failure. This happens to me every single year. I lose my leaves. I don't know what the heck is wrong with me. Why can I not be a good tree, you know, like the evergreen tree, and I mean this just doesn't happen.

Beate: 33:18

So why are we, why do we believe that our concepts of what it is supposed to be is supposed to work, when it clearly, when there's laws that rule it differently somewhere else? So we make stuff up and then we call it a law, but it is a law that doesn't exist and therefore it cannot work. So I found that the deeper we are going into spirituality and understanding how these laws work the law of reciprocity, the law of attraction, which really is a lower law, but it is about an energetic vibration of how to attract things. The deeper we go into that, the more successful people typically are.

Beate: 33:58

Most of the people that I know have a spiritual practice.

Beate: 34:01

They meditate, they do yoga, they practice what I call clean thinking and they don't believe everything they think and they don't give it any meaning.

Beate: 34:13

And the more you understand that it all starts with your mind and what you believe in and what you think it and what you say and what you watch and what you do. If you are running around all day long and tell me it's so difficult and you're so stressed out and life is so hard, you are creating this for yourself. You may not desire that, you may desire the opposite, but because you speak of it, you create it. So this is the part about spirituality that is the game changer, if you so want to, when you feel the vibration of something that makes you feel really good and you take that thought and you expand it further and further and further and further, and then you have the strategy attached to it to say I know what I want, I got my mindset clear, I know where I'm going. Now I'm taking the actions, now I have the strategy that I follow and now things can move forward. So that's why I believe spirituality and strategy go hand in hand.

Cassandra: 35:21

I'll tell you, you know, um, it's the mindset to me that this controls so much. You know it can. It can destroy you. I mean, it's unbelievable, and I believe everybody, even successful individuals, have mindset challenges and by saying that, even my audience that are in their way. That's what it's all about. They're in their way. They need to get out of their way in order to do what it is that they've been wanting to do for so long.

Cassandra: 35:50

They're individuals that have gotten well. First of all, they have this idea, they want to do this, but they're stuck at it, and then time passes by, and then you know, just time doesn't stop for anything and, as you indicated earlier, if you take action on it. So my question is and plus what you have been through in your life, I'm certain you had mindset challenges as well what are some of the tools or resources that you've used to change that mindset, to be the individual that you are and, as you indicated, I'm not a perfect person, nobody's perfect but what was the strategy for that, to help you with your mindset?

Beate: 36:33

Yeah, and I'm going to start this with a story, with an example, a very, very, very personal example.

Cassandra: 36:39

Okay.

Beate: 36:42

I have done a very deep spiritual journey a couple months ago and I knew that I had childhood abuse, but I didn't realize the extent of it until I gave my permission to go into the spiritual journey and really remember and allow this trauma kind of to resurface in order to resolve it. And before I went about three, four weeks before, my mother, who is the abuser, calls me out of the blue and says you know, when you were a baby, my doctor didn't like fat babies, so I didn't feed you enough and you were always whimpering at night and eventually I realized I had to give you more food and then you slept through the night. And I'm listening to this, cassandra, and I'm going like what mother in their own right mind would tell their adult child. Hey, by the way, I didn't start abusing you when you were six. I started abusing you when you were an infant.

Beate: 37:46

And so I'm sitting there and so this part of the story is my story of my abuse is worse, is bigger and started much earlier than I knew. Then I did my spiritual journey and I and I saw my mother as a world war two child who lost a father when she was 10, who was raised by an unbelievably abusive woman who was abused severely herself. So there's a generational trauma pattern who had no idea how to be a mother, had no idea what to do. Her father was in the Navy. So you know, by the nature of what happened in Germany back then, they were Nazis, everybody was a Nazi in Germany or you would be dead, and it was an ideology that she grew up in. So she was told that women are worthless, that women have to do what men tell them, and that doctors are gods in white, and they literally were called gods in white. So now what is the other side of the story? Remember, my story is the abuse story.

Beate: 38:52

My first story is I'm told by the authority what to do. I'm in conflict. I am intuitively knowing that what I'm being told is wrong. I, because I'm such an amazing, powerful, wonderful person, defy this authority, order behind their back, at great risk to myself, and I feed my child more. Aren't I an amazing mother? Which story is true? I ask your audience, and the answer is both. Both stories are true. It just depends on what meaning you want to give it. So if I live in this victim mode, on why it's so hard to find love, why I wasn't successful for a very long time, why I still struggle with opening up and really trusting other people, I can cite my abuse story as the reason. Everybody will go and say, yep, completely, get it Understandable. Or I can change the story and say this story does not serve me anymore. I have compassion and empathy for what my mother went through. I was still victimized by her. I was still abused by her. She's still an abuser, but I will not live as a victim.

Beate: 40:29

I was victimized, but I don't live as a victim, so I recognize the story for what the story is that there is my side and her side. I have compassion for her side, but that's hers to solve, not mine. Mine to solve is mine. My mother's not going to change. My mother has no memory of any of this. My mother has completely eradicated this like 20 years of my life. She just, she just threw out the door because it's too painful for her to go there but, that's her choice, that's not my choice.

Cassandra: 40:57

And.

Beate: 40:58

I certainly am not going to force her to remember because she's she's not going to, but what I'm doing is I'm telling the story for myself, and if we talk about how to get out of your own way, that's how you get out of your own way.

Beate: 41:11

You look at the story and you say what here is really true, what's true, what's the truth in this and what meaning does this have to me? Because if I give up the victim and the unloved child and the abused child, then I would have to give up a story that I believe for what? 30 years of my life, right? And then what would have to give up a story that I believed? For what? 30 years of my life, right? And then what would that mean? That would mean I have to take responsibility for every action I took, because then it's not the result of the abuse, then it's a result of a decision that I made. I made the decision because I didn't know any better. But now, at what point are you going to let that go?

Cassandra: 41:47

Right, Right and right, and to me that sounds like it was a practice that you have to continue to change the narrative If the narratives is going to work for you.

Beate: 41:59

Clean thinking clean, thinking, clean thinking, constantly asking yourself what do I believe? What meaning do I give this? Is it true? Is it true? Is there another side of this story? If there was another side, what would that other side be? You constantly have to give yourself permission to just go in and challenge yourself, and then at some point you got to let it go.

Cassandra: 42:23

That's right. That's right. Oh, my goodness that. That. That was a great, great story. I love it when you say that your superpower is turning everything into executable. So Explain that.

Beate: 42:44

People have a tendency, when it comes to strategy or business or these types of stories, to make it very complicated. And that has a lot to do with a lot of the internet marketing nonsense that's out there, where you're being sold on the one thing that makes everything fall in place and what people don't realize that the whole internet marketing industry and everything that's out there is set up to have you to create a desire and then to to fill that demand in a positioning for this one particular product. I'll give you an example. So somebody says, uh, if you would only speak in front of live audiences, then you would be in front of enough clients, and then you'd have so many clients that you that you'll be fine.

Beate: 43:29

Only once you've taken that course, and now you know how to speak, the next affiliate offer comes in and says, yeah, but how do you get the leads to convert into your list? And so you now there's an offer on how to create a product to convert them onto your list. Then another person comes and says, hey, well, you need an actual, real funnel because you need to segment these people that are coming and you need to ask them all kinds of questions. So now you're buying another product and somebody says, yeah, but you still don't have any leads. How are you going to get the leads in? You need a lead generation tool and you need to run ads and you need to SEO and digital marketing. And then you've done that and then somebody says yeah, but you really need to sell on a lower level, an online course, and do you have a value letter? And next thing you know, it's three years later, a hundred thousand dollars later, and you still don't have a business.

Beate: 44:19

Yes, Because you don't have a model. And so when I come in, I come in and I help people to say what is it that you do? What's the business model that works for you? What do you want? How do we reverse engineer this into an actual business model? I have a client who's going through a program of mine right now. I have a program called Turn your Talent Into a Business, and he is in the program and he likes to go on trips. That's like that fills his soul and he always feels bad about it. I said well, we need to make this part of your business model to make this part of your business model.

Beate: 45:03

We don't have judgment of if you crush it for two months, take a week off, but then don't make it like feeling bad about it. Then make it deliberate and then look at it from a perspective of balance and say I keep my work-life balance evaluated every three months, not every day, not every week, but I'm okay with putting in eight weeks of hard work and then I'm playing a week, and then I put in eight weeks of hard work and then I play for a week. If you do it that way, we can build the business model any way you want. There is no one way that's better than another way, and that's what I help people with is really architecting growth, which is why I'm a growth architect.

Cassandra: 45:54

And.

Beate: 45:55

I do that specifically in the program Turn your Talent Into a Business, where I help people to figure out what is it that you do, how does this business model look like, and we do this about twice a year for 12 weeks. So it's a done with you program. So if anybody's interested in they should definitely reach out and check this out. But that's the fastest way to the cash is figure out what you're good at, what this looks like, what model works for you, and then we built it model works for you, and then we built it Right, right.

Cassandra: 46:27

I love that I like that.

Beate: 46:30

Yeah, I'd like to know who inspires you. I'm inspired by many, many things. I'm inspired by smart people. I'm inspired by crazy ideas, colorful personalities, I I'm a bit of an information junkie, so I read. I read quite a bit and I always want to know why, why things happen right now.

Cassandra: 46:54

My daughter had a baby, so I have a grandchild. So Ileana is her name. She is.

Beate: 46:57

Thank you. She really inspires me because I get to see on, you know just the brain's ability to learn so quickly and how we over complicate things, and the wonderment that's in all the little things when you see them for the first time, which we forget. That really inspires me. And, um, people inspire me, I. I like people that really step out of the constraints of themselves and say I'm going to try something. That really inspires me.

Beate: 47:32

I love when the lights go on. I like when people become more successful than I am. I love it when somebody you know sends me a message. I just got a message two days ago from a client of mine and she was at an event and I had, before she went, I had given her one of my, my quotes, that in my own quote and I said don't ever ask for a seat at the table you're already sitting at. Yeah, and she, she threw that back at me and she says oh my god, I lived off this line for the last two days because I'm finally at this level and I had to constantly remind myself I don't need to ask for a seat at the table because I'm already sitting here.

Cassandra: 48:09

Wow, that's great. That's great. My last question for you is I'd like for you to and you definitely given a lot of nuggets. But one thing, like advice to my listeners who have gotten out of their way know they are vulnerable to getting back in their way. Ok, they got out of their way, they're doing their thing. They have this idea that they're mulling, so to speak, getting back in the way, that have not built strategies to build a scale impacts on. In other words, how would they keep their momentum because they're doing what they want to do? Finally, after all of that being in their way, tell them my listeners, how could they keep that momentum? What can they do to build and scale impact?

Beate: 49:07

Discipline. What can they do to build and scale impact, discipline, practice, spiritual practice it's just not done with doing it once. You have to do this every single day. You have to read the right stuff, you have have to control your thoughts, you have to figure out a meditation or being still or singing, or bicycling, or yoga or working out something that gets you in, you know, or go out into nature. I have found that the best practice, you know, that's why we talk about strategy and spirituality is that it's not a one and done thing. This is a lifestyle and this lifestyle has to be done every single day to some extent. And I listen to podcasts excessively, I do audible books, I listen to stuff when I'm hiking, when I'm driving, and I really try to keep myself constantly reminded of the stuff that I believe in and reinforce and reinforce and reinforce, so that my mind can attract what I'm wanting to attract.

Cassandra: 50:16

Okay, that's good, thank you. Thank you. How can my listeners get in touch with you?

Beate: 50:24

Yeah. So I have something actually very special for your listeners. I have created a quiz called what's your talent worth. So you go to what's your talent worthcom Uh, but it's HTTP, not HTTPS, and that has something to do with a forwarding link. So it's what's your talent worthcom, and it's a quiz, a mathematical calculation, and I developed a profit formula to take you through how much money you can make with the skill that you have right now in this market, and it is amazingly accurate. So I recommend everybody to do that Whatsyourtalentworth quiz and um, and really go and dive into, uh, how much money you can make, and then, if the number you're making right now and the number that you could be making is not matched up, you really should give me a call, uh, and then you go to uncoverysessioncom and fill out a uh 15 minute uh session with me and then we can talk about what we can do to help you to really get get moving forward. But I the most important advice I have for everybody take action.

Cassandra: 51:33

As it's exactly what you said take action, move forward and and another thing I think about all that you said is for individuals to know that they are not. You can't do this alone. You need support. You know a lot of people just sit and mull over. I got to do this, I have to do that. You don't have the skill set to do everything that you need to do, so it's okay to reach out, and knowing who to reach out to, I think, is key, as well, 100% yeah, and of course, get the book Happy Woman, happy World if that resonates with you and understand on how to get out of overwhelmed.

Beate: 52:10

But I'm all over as a growth architect in Beate Schlepp. To my knowledge, I'm the actually only person with this name and I'm easy to find. So reach out, drop in my DM, share a takeaway make sure you subscribe to Is your Way In your Way podcast. Wherever you pick up the show and give Cassandra a five-star review and subscribe and follow.

Cassandra: 52:31

Okay. Thank you very much, Beate Chelette. I enjoyed this conversation and I know my listeners have as well. This was a full blown, perhaps different way of thinking for many of you and I would encourage you to share this podcast. This podcast will be on all platforms. And also, just so you're aware, this particular podcast will go live in the 1st of July. And I would just say to you again please share you know that is your way, in your way podcast on every Wednesday, live at 1 pm. I thank you all for listening. God bless you. Thank you very much, Beate. You were wonderful and bye for now. Just had a little technical difficulty, but that's okay. So you all know that I'm human. Thanks again.