Atlanta Founder Jonathan Porter is building PorterLogic, a flexible low-code solution aiming to turbocharge complex operations for supply chain teams. Jonathan spent time early in his career leading operations at supply chain firms like Manhattan Associates before he transitioned to consulting for himself, where the idea for PorterLogic ultimately came about. In this episode, Jonathan breaks down how global supply chains have been decimated as a result of COVID, why Atlanta’s resources make it an ideal city to build a supply chain startup, how his consulting experiences shaped early perspectives as a software founder and actionable insights on overcoming the early mountain of customer discovery.