Marketing Misfits
Episode 26 | Black History Month & Women’s History Month
Mar 22, 2020
Gotham Podcast Studios
Mike Summers | Geoff McHenry | Yesenia Bello |
Stewart Cornelius | Dave Smith | LaToya Christian
In this episode, the Marketing Misfits discuss a variety of topics
- 2:30 Intros - Intro Song “Ye” Burna Boy
- 8:00 Black History Deep Month
- Beyond 28 Campaign
- 28 Days isn’t enough to celebrate Black History
- Black Culture influences the world
- Tom Steyer & Juvie
- McDonald’s 365Black.com
- Why do we need Black History Month?
- 14:00 Target & Honey Pot, All-Natural Plant Based Feminine Care Products owned by a black woman attacked and Black Twitter came to the rescue and saved their ratings and boosted sales
- What’s the downside of companies being blind to the black/brown?
- 19:15 Reference to interlude on Solange, “A Seat at the Table” with Tina Knowles speaking
- 20:15 The Drum: Stories of being black in advertising (most stories written by women) – Carol H. Williams
- How black culture lends itself to billion-dollar ideas
- How do we feel as people of color in the marketing/advertising industry?
- The Count
- Group M announced black woman CEO of organization in UK, Karen Blackett
- 28:25 Ad Age Year-Round Black History Month:
- Chevrolet, “Throw Like a Girl”, Monet Davis
- Cheerios, “Just Checkin In”, Bi-Racial Family
- Nike, “Equality”
- 44:55 Music Break “Anybody“ Burna Boy
- 47:15 Women’s History Month
- US Women’s Soccer Legal Dispute over unfair wages paid
- Coca-Cola and P&G have stepped in and said it’s problematic.
- Secret & Nike as well have spoken out
- Why aren’t they paying these women?
- 60:20 Megan The Stallion Contract Dispute. How is it different to market an artist in today's modern age. Do you still need labels or contracts?
- 67:00 Ad Week: 12 women’s history ads:
- KY The Pleasure is mine, #getwhatyouwant
- Morning After Waffle / Blue Waffle (Mythical STD)
- Budweiser redid old ads to portray women in more positive light
- 70:00 Outro – “If” Davido
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