The Misfits celebrate and continue to discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing behind them covering experience & talent integration in the second half of this two part episode.
3:03 - Introductions
6:26: Experiential & Activation
Hennessy x ComplexCon
13:50: Heineken House x Coachella
16;06: Governors Ball x Bud Light
17:00: Talent & Influencer Integration
25:53: Talent Selection & Music Collaboration
36:10: Sports Collaboration
Hosted on Acast. See acast.com/privacy for more information.
The Misfits celebrate and continue to discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing behind them covering experience & talent integration in the second half of this two part episode.
3:03 - Introductions
6:26: Experiential & Activation
Hennessy x ComplexCon
13:50: Heineken House x Coachella
16;06: Governors Ball x Bud Light
17:00: Talent & Influencer Integration
25:53: Talent Selection & Music Collaboration
36:10: Sports Collaboration
Hosted on Acast. See acast.com/privacy for more information.