#59: 2024 Wedding Market Data and Strategy with Shane McMurray Artwork

Celebration Pro Podcast

Hey there Wedding Pro! Welcome to the podcast where you'll find all the things to help empower you as a wedding professional and illuminate your dreams through confidence & connection - so you can focus on your passion and celebrate all the wins! With over 14 years in the wedding industry, Carin's portfolio includes a degree in Event Management, former ownership of a 6-figure wedding planning business, and several catering management roles at luxury resorts. Carin uses her experience to educate other wedding vendors on how to scale their business while living a beautifully balanced life. She's popping the bottle and pouring you a tall glass of valuable topics from mindset growth to actionable income-producing activities. Let's breaking through that glass ceiling you’ve created for yourself, to become the wedding pro you’ve always envisioned to be!

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Celebration Pro Podcast

#59: 2024 Wedding Market Data and Strategy with Shane McMurray

January 08, 2024 • Carin Hunt • Season 1 • Episode 59

MEET SHANE:
Shane McMurray, CEO and founder of the Wedding Report, holds the goal to help wedding professionals generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify core customers, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.

His research has been mentioned in Axios, Bloomberg, FastCompany, Forbes, Los Angeles Times, NPR, The New York Times, The Washington Post, The Wall Street Journal, and hundreds of other publications, magazines, books, and news articles worldwide. His research is also used by tourism boards, government agencies, investment firms, insurance companies, students and researchers.

Shane holds a Bachelor of Science in Information Technology and a Master of Business Administration E-Business. He has 20+ years of experience working with information and data in addition to 15+ years of experience researching the wedding industry.

IN THE CONVO:

How Shane married numbers and nuptials
Where to find wedding industry data for your demographics
What shifts we can expect into 2024 and beyond
How Gen Z will impact the market
The "Engagement Gap" - fact or fiction?

CONNECT WITH SHANE:
🌐 wedding.report
📧 letschat@wedding.report

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

Enjoy your first month for only $7 with code CELEBRATE7 or click here

📸 - @celebrationpros
🌐 - www.carinhunt.com