SheSpeaks: Women of Influence
Welcome to the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each episode features candid conversations with creators, CMOs, and media leaders shaping today’s marketing landscape, exploring how storytelling, trust, and paid media work together to move consumers from discovery to purchase. Built for marketers, brands, and creators, the show delivers practical insight into the strategies shaping the next era of advertising.
SheSpeaks: Women of Influence
The Popularity of Petfluencers & Olive the Dane's Inspiring Story
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In the vast social media landscape, pet content remains a favorite, grabbing our attention with cuteness, humor, and heartwarming moments. In this episode, Aliza discusses some of the reasons we love 'petfluencers' and the positivity they bring to our feeds.
Our guest, Avanti Fernandes, shares the remarkable story behind her account, Olive & Daisy. When Olive went from a normal, playful puppy to being completely paralyzed, Avanti refused to give up on her and began to chronicle Olive's journey on Instagram, along with her rescue, Daisy. By documenting Olive's story, Avanti has been able to build a supportive community, access resources for Olive, and help raise awareness for special needs dogs.
You can follow Avanti and Olive on Instagram: https://www.instagram.com/olive_thedane/
You can also check out this feature from The Dodo on Olive.
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