SheSpeaks: Women of Influence
Welcome to the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each episode features candid conversations with creators, CMOs, and media leaders shaping today’s marketing landscape, exploring how storytelling, trust, and paid media work together to move consumers from discovery to purchase. Built for marketers, brands, and creators, the show delivers practical insight into the strategies shaping the next era of advertising.
SheSpeaks: Women of Influence
What is Behind the #TradWife Trend on Social Media?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In case you've yet to encounter the #TradWife Trend on your social media feed, you should know that it's been sparking some debate. Our guest, Victoria Yost from Thyme and Tenderness helps us break down the #TradWife or "Traditional Wife" niche on social media and helps us answer, just what is a Trad Wife and is the controversy behind the content justified?
Victoria shares her journey into content creation surrounding her role as a traditional homemaker and the changes she's witnessed in the traditional wife community. Victoria helps shed light on the reason the definition is evolving and the impact that younger and new creators are having on the space, by creating content designed to get a reaction.
Victoria helps to break down the real, intended meaning behind traditional homemaking, the challenges, and the misconceptions about domestic tasks.
Tune in to hear our discussion about what might be next on the horizon for the community, why she thinks a traditional wife television series might just be next,
Links and Resources:
Visit Victoria on Social
Instagram: https://www.instagram.com/thymeandtenderness/?hl=en
TikTok: https://www.tiktok.com/@thymeandtenderness
Want more from SheSpeaks?
* Sign up for our podcast newsletter HERE! *
- Connect with us on Instagram, FB & Twitter @shespeaksup
- Contact us at podcast@shespeaks.com
- WATCH our podcast on YouTube @SheSpeaksTV