SheSpeaks: Women of Influence
Welcome to the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each episode features candid conversations with creators, CMOs, and media leaders shaping today’s marketing landscape, exploring how storytelling, trust, and paid media work together to move consumers from discovery to purchase. Built for marketers, brands, and creators, the show delivers practical insight into the strategies shaping the next era of advertising.
SheSpeaks: Women of Influence
The Latest Creator Economy Insights & Trends with Denise Vitola: Part 1
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In today's episode, we sit down with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert. Denise takes us through her journey from her early days in PR to her current role in the world of influencer marketing. Join us as we unpack the latest topics in social media and influencer marketing - the TikTok ban, the impact of AI in social media, and explore the possibilities of LinkedIn as a platform for influencers. Denise shares valuable insights and offers a unique perspective on how creators can adapt and thrive in this ever-changing environment.
Episode Highlights
The Evolution of Influencer Marketing: How influencers have reshaped marketing strategies. Denise shares her journey from PR to her current focus on influencer marketing, providing a unique vantage point on the industry's transformation.
TikTok Ban Insights: We discuss the recent TikTok ban, the concerns and potential impacts on creators and audiences.
The Role of AI in Social Media: We discuss the ethical implications and the need for regulation.
LinkedIn for Creators and Brands: We discuss the potential of this professional network as a space for creator and influencer marketing.
Links & Resources
LInkedIn: https://www.linkedin.com/in/denisevitola/
https://www.vitolastrategies.com/
https://www.instagram.com/deezworkoutz/?hl=en
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