To wrap up season 1 of the Creating Superfans podcast, I sat down with Angela Higgins and Traci Saliterman of Total Expert.

Angela and Traci are two of the masterminds behind Total Expert’s annual customer conference, Accelerate.

As a keynote speaker, I attend over fifty events each year, and Accelerate has truly set the standard for creating the best attendee experience. 

I asked Traci and Angela to share their top tips for event planners, including how to pick a good theme, how to maximize content opportunities at the conference, and ways to create incredible memories for your attendees.

Show Notes:
2:57 - What is Accelerate all about?

3:32 - Traci’s advice for mapping out the attendee experience

4:24 - How Total Expert creates unique networking opportunities for guests

6:02 - Light-up badges that you need to use for your next event

7:17 - How TE uses photo opportunities throughout the conference to keep people engaged

11:19 - The theme for 2023 Accelerate and how a theme helps the event marketing team

12:45 - Traci & Angela’s tips for choosing a theme

14:46 - Why Total Expert announces next year’s location during the current Accelerate

15:40 - How does Total Expert maximize the energy from the attendees to bring the company value throughout the year?

16:47 - The cross-departmental communication at Total Expert that ensures every team gets the content they need at Accelerate

18:26 - Angela & Traci’s tips for stretching the event budget

23:06 - How Accelerate gathers and implements attendee feedback

24:50 - How the event team debriefs right after the conference

26:00 - Spoilers of what guests can look forward to in a few weeks!

Learn more about Accelerate here.

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