The Photo Diaries Podcast

S1 E13 Building a successful Family Portrait Studio with Heartstory

March 28, 2023 Grace Costa Season 1 Episode 13
S1 E13 Building a successful Family Portrait Studio with Heartstory
The Photo Diaries Podcast
More Info
The Photo Diaries Podcast
S1 E13 Building a successful Family Portrait Studio with Heartstory
Mar 28, 2023 Season 1 Episode 13
Grace Costa

Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story.

As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business!

These guys have some seriously well functioning schedules and kick arse workflows. I am so grateful for their generosity in sharing their secrets and hope you get a lot out of this episode. They really are something to aspire to.


We cover:

> How they divide roles between them to escalate the business

> How their business practice evolved over time to attract new business 

> How many marketing pipelines is enough?

> How effective are Facebook ads and social media marketing campaigns

> Do you actually need to incentivise past clients to come back to you

> Design your business hours around your needs

> Controlling your business so it doesn’t control you, and lead to burnout

> How to respect your own time so that clients will too

> Being true to yourself, your passion and your interests - not taking on work because you feel obligated

> How to keep things fresh when you’ve been working in the family portrait space for a LONG time!


Links


Until next time friends, thanks for hanging out!

Grace x


Connect with Grace:

https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/


Support the Show.

The Photo Diaries Podcast +
Become a supporter of the show!
Starting at $3/month
Support
Show Notes

Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story.

As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business!

These guys have some seriously well functioning schedules and kick arse workflows. I am so grateful for their generosity in sharing their secrets and hope you get a lot out of this episode. They really are something to aspire to.


We cover:

> How they divide roles between them to escalate the business

> How their business practice evolved over time to attract new business 

> How many marketing pipelines is enough?

> How effective are Facebook ads and social media marketing campaigns

> Do you actually need to incentivise past clients to come back to you

> Design your business hours around your needs

> Controlling your business so it doesn’t control you, and lead to burnout

> How to respect your own time so that clients will too

> Being true to yourself, your passion and your interests - not taking on work because you feel obligated

> How to keep things fresh when you’ve been working in the family portrait space for a LONG time!


Links


Until next time friends, thanks for hanging out!

Grace x


Connect with Grace:

https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/


Support the Show.