S1 E13 Building a successful Family Portrait Studio with Heartstory

Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story.

As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business!

These guys have some seriously well functioning schedules and kick arse workflows. I am so grateful for their generosity in sharing their secrets and hope you get a lot out of this episode. They really are something to aspire to.

We cover:

> How they divide roles between them to escalate the business

> How their business practice evolved over time to attract new business 

> How many marketing pipelines is enough?

> How effective are Facebook ads and social media marketing campaigns

> Do you actually need to incentivise past clients to come back to you

> Design your business hours around your needs

> Controlling your business so it doesn’t control you, and lead to burnout

> How to respect your own time so that clients will too

> Being true to yourself, your passion and your interests - not taking on work because you feel obligated

> How to keep things fresh when you’ve been working in the family portrait space for a LONG time!

Links

• Heartstory website: https://heartstoryphotography.com.au/
• Heartstory Instagram: https://www.instagram.com/heartstoryphotography
• Heartstory Facebook: https://www.facebook.com/heartstory/
• Katie K website: https://www.katiek.com.au/
• Katie K Instagram: https://www.instagram.com/thekatiekway/
• Jeremy Byrnes Instagram: https://www.instagram.com/jeremymark1/
• Tave studio management solution: https://hello.tave.com/
• Acuity scheduling automation: https://www.acuityscheduling.com/
• Asana collaboration tool: https://asana.com/
• Slack productivity platform: https://www.slack.com/
• Xero accounting software: www.xero.com
• Photo Mechanic digital image organisation: https://home.camerabits.com/
• Proselect: https://www.prostudiosoftware.com/

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/
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