Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.
Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy.
In this episode we cover:
> Standing out in the crowd
> Using your about page to speak to your target audience, without oversharing
> Difference between branding and marketing
> Brand messaging
> Understanding who your people and ideal audience are
> Crafting engaging captions
> Brand consistency across web, social media and other touchpoints
> What a brand strategy actually looks like
> Understanding and developing and explaining your brand values
> Not getting distracted by others in your field
Links
And friends, to claim your special offer of a 15% discount on a brand therapy session with Darby, hit her up on Insta and mention the Photo Diaries Podcast!
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.
Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy.
In this episode we cover:
> Standing out in the crowd
> Using your about page to speak to your target audience, without oversharing
> Difference between branding and marketing
> Brand messaging
> Understanding who your people and ideal audience are
> Crafting engaging captions
> Brand consistency across web, social media and other touchpoints
> What a brand strategy actually looks like
> Understanding and developing and explaining your brand values
> Not getting distracted by others in your field
Links
And friends, to claim your special offer of a 15% discount on a brand therapy session with Darby, hit her up on Insta and mention the Photo Diaries Podcast!
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/