S1 E18 Creating a memorable brand to stand out from the crowd with Darby Lyndon, Brand Strategist

Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.

Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy.

In this episode we cover:

> Standing out in the crowd

> Using your about page to speak to your target audience, without oversharing

> Difference between branding and marketing

> Brand messaging

> Understanding who your people and ideal audience are

> Crafting engaging captions

> Brand consistency across web, social media and other touchpoints 

> What a brand strategy actually looks like

> Understanding and developing and explaining your brand values

> Not getting distracted by others in your field 

Links

• Darby Lyndon Instagram - https://www.instagram.com/darbylyndon/
• Darby Lyndon website - https://www.darbylyndon.com/
• Brand Chats podcast on Apple podcasts - https://podcasts.apple.com/au/podcast/brand-chats/id1629334371
• Brand Chats podcast on Spotify - https://open.spotify.com/show/6yll9RT5k3CfwUrg51Ywcq
• Grace interview on Brand Chats - Promoting your brand experience through the power of imagery with Grace Costa - https://open.spotify.com/episode/1NPSR2RMlKuVOo6RVip4Yj?si=NmRRQMDDTR2_ibxdY419lQ

And friends, to claim your special offer of a 15% discount on a brand therapy session with Darby, hit her up on Insta and mention the Photo Diaries Podcast!

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/