S1 E19 How to communicate your brand values to set you apart from the market with Bec Hughes

Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia.

With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. 

She’s here today to help us raise the bar in our business!

We delve deep into communicating your personal and brand values, and what the heck that even means!

We cover: 

• What we be talking about when referring to our value as a photographer
• Why your work alone will not be enough to set you apart
• How to show off our expertise and specialism
• Why your photographic niche is so important
• Why it’s important to talk about the impact of your work
• What do we mean by brand personality
• Creating ‘sizzling starters’ to heighten engagement
• Stories can we share to help connect with our clients

Links

• Bec Hughes Instagram - https://www.instagram.com/bechughesbranding/
• Bec Hughes Facebook - https://www.facebook.com/bechughesbranding
• Bec Hughes website - https://bechughes.com/
• 50 Ways to Elevate and Communicate Your Value - https://bechughes.com/elevate-your-value/
• 7 Profit Plumping Strategies Training - https://bechughes.com/profit/
• The C word podcast with Bec Hughes - https://bechughes.com/podcast/

Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/

Until next time friends, thanks for hanging out!

Grace x

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Connect with Grace:

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