Experienced Voices
Udaiyan Jatar | Former Coca-Cola Brand Executive Launches Health Beverage
Product brands surround our everyday lives, but few truly understand what is required to create a brand that is preeminent and enduring. Udaiyan Jatar (UJ) held prominent positions in both P&G and Coca Cola. In the latter he was one of the youngest Global Vice-Presidents where he led the strategy, innovation, and marketing for Global R&D. Now UJ is the co-founder and president of Tecton, a multi-functional health beverage that provides nature’s optimal fuel — exogenous ketones — to promote brain health, boost physical endurance and support weight loss. UJ shares his inside knowledge of making great brands and his latest endeavor to conquer the health beverage space.
Product brands surround our everyday lives, but few truly understand what is required to create a brand that is preeminent and enduring. Udaiyan Jatar (UJ) held prominent positions in both P&G and Coca Cola. In the latter he was one of the youngest Global Vice-Presidents where he led the strategy, innovation, and marketing for Global R&D. Now UJ is the co-founder and president of Tecton, a multi-functional health beverage that provides nature’s optimal fuel — exogenous ketones — to promote brain health, boost physical endurance and support weight loss. UJ shares his inside knowledge of making great brands and his latest endeavor to conquer the health beverage space.