Manufacturing Matters
Episode 62 - LIVE: Terry Iverson, founder, Champion NOW
The manufacturing industry has had an image problem for a while. We’re all familiar with the three Ds of manufacturing — dull, dirty, dangerous — and we know that this perception has steered many potentially skilled employees toward college-based careers. The problem is, the three Ds haven’t defined manufacturing for many years. So how do we change this perception to build a pipeline of talent? Terry Iverson, founder of Champion NOW and author of Inspiring Champions in Advanced Manufacturing and Finding America’s Greatest Champion, joins TECH B2B Marketing’s Winn Hardin and Amanda Del Buono to explain how he’s taken on the challenge of changing the perception of the manufacturing industry in the eyes of everyday Americans and educating the public about the lucrative careers available in the industry.
The manufacturing industry has had an image problem for a while. We’re all familiar with the three Ds of manufacturing — dull, dirty, dangerous — and we know that this perception has steered many potentially skilled employees toward college-based careers. The problem is, the three Ds haven’t defined manufacturing for many years. So how do we change this perception to build a pipeline of talent? Terry Iverson, founder of Champion NOW and author of Inspiring Champions in Advanced Manufacturing and Finding America’s Greatest Champion, joins TECH B2B Marketing’s Winn Hardin and Amanda Del Buono to explain how he’s taken on the challenge of changing the perception of the manufacturing industry in the eyes of everyday Americans and educating the public about the lucrative careers available in the industry.