Ep 46. The Evolution of TikTok: What's Next for 2024

TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.

This episode covers:

• What TikTok was like in the early days (circa 2019);
• New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation videos(!);
• The TikTok What's Next 2024 Trend Report;
• Recommendations for small business owners marketing their business on TikTok in 2024.
  
  

Pssst. Did you know the Mad Marketing Mums are also on TikTok? Follow us here

_______

Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.