Ep 49. The Power of Podcasting with Laura McRae

Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice.

In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!).

Joining us for this chat is Laura McRae from Podcast Support Services, a Podcast Manager who helps small business owners with "all the things" - from ideation to editing to guest management.

Covered in this episode:

• How a podcast can support your business? And is it just for service-based businesses?
• The first thing you should do when considering podcasting
• Laura's tech stack and what you need to get started
• Podcasting "must dos" and don'ts
• Ideas to monetise your podcast; plus
• Why Laura doesn't believe in reading out your guest bio!

_______

To read the full show notes for this episode and access Laura's free training, visit the Mad Marketing Mums website.

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.