Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world.
We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.
Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the electric haulage vehicle sector but also mastering the art of social media in an industry often overlooked for its excitement factor. But, Edison Motors is making waves online, showing us all that no industry is too "boring" for social media stardom.
In today's chat, we'll explore how a simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online engagement and real-life demands. Chace will share insights on the importance of authenticity, educational content, and the power of transparency in crafting a social media presence that resonates.
So, whether you're a parent balancing the demands of family and entrepreneurship, or simply curious about the intersection of innovation and social media, this conversation is for you. Join us as we step into a different sphere of the business world, learning from a guest who's breaking the mould and electrifying their industry, one post at a time.
Read the full shownotes at https://madmarketingmums.com/episode50
Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.
Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world.
We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.
Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the electric haulage vehicle sector but also mastering the art of social media in an industry often overlooked for its excitement factor. But, Edison Motors is making waves online, showing us all that no industry is too "boring" for social media stardom.
In today's chat, we'll explore how a simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online engagement and real-life demands. Chace will share insights on the importance of authenticity, educational content, and the power of transparency in crafting a social media presence that resonates.
So, whether you're a parent balancing the demands of family and entrepreneurship, or simply curious about the intersection of innovation and social media, this conversation is for you. Join us as we step into a different sphere of the business world, learning from a guest who's breaking the mould and electrifying their industry, one post at a time.
Read the full shownotes at https://madmarketingmums.com/episode50
Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.
Just says it. Were. Oh, okay. Ah, and here we go. We're live. Let's hope it works this time. Yeah, let's hope it works this time. So we are taking a bit of a detour. In our episode today, we have a very special guest that is not in the typical marketing and business space that we usually, have our guests on or that they're experts in. We're thrilled to welcome Chase Barber from Edison Motors on to the Mad Marketing Mums. Now, if you have been following us or you've been following my content on TikTok or LinkedIn, Chase Barber and Edison Motors should be a relatively familiar name because I have, I've used them as examples for some of the brilliant marketing tactics that they use. That can really help people leverage their business when it comes to online and on social. So Chase is at the helm of Edison Motors. It's an innovative company that's not only pioneering in the electric college vehicle sector. So yes very different field compared to marketing business. But he's also mastering the art of social media in an industry that is often overlooked of its excitement factor. Electric vehicle haulage is To you and me, Krystle, it's probably not like the most exciting topic. But I'm a bit of a nerd, so it is to me a little bit. But Edison Motors is making waves online and showing us all that no industry is too boring for social media stardom. So in today's chat, we're going to explore how Simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online management and real life demands. Chase is gonna share some of his insights hopefully on the importance of Being authentic. We hate that word, but that is genuinely what I think Chase is doing online. Showing educational content and the power of being transparent when it comes to crafting a social media presence that resonates. So whether you're a parent balancing the demands of family and entrepreneurship, or you're just curious about the intersection of innovation and social media is conversations for you. So join us as we step into a different sphere of the business worlds. And learning from a guest who's breaking the mold and electrifying their industry one post at a time. Chase, welcome to the Mad Marketing Moms. Wow, that was a really good intro. Oh, thanks. I'm not excited at all. I don't know how much I can I'm hoping to learn from you guys, because I watched your video there, Clem, about all the things we were doing right, and I didn't realize we were doing those things, but Oh, stop it! Stop it! Oh, no, thank you, Chase, no, I appreciate it. And yeah You are more than happy to pick our brains at any point in time as well, on whether it's on this live or afterward as well. So yeah, welcome. I'm very excited to talk to you. Thanks for having me on. So Chase, this is super interesting to me. You actually started Edison Motors because of a TikTok video that you did. Can you tell us about that? Cause it's, that's not the normal route to starting a business. Would love to hear that story. No. See. Yeah. Basically I was a logging truck driver. Me and my business partner Eric had a few logging trucks, few trucks, and we did the odd little project here and there for power systems and solar. And I had reserved a Tesla semi about oh six, seven years ago, and I just, I did a video about electric trucks and I'm like, look, electric would be great for our industry. But I think they're doing this wrong and they're doing this wrong like we're truck drivers I know what a truck needs and like they're just not doing it, right? And then a lot of people are like, yeah, you're right. And then so I just made a couple of videos about like how I would do it. And someone's why don't you build your own truck? And I said screw it. I will. And then I I announced Edison motors on Tik TOK. And I'm like, here's the plan. I'm going to start. I will, I'll start my own electric truck company and I'll call it Edison motors because we're stealing Tesla's idea to build an electric truck. So did you pick the tagline because of the name Edison Motors or did you pick it because you were waiting for so so long for your truck from Tesla? Oh, because we were waiting so long for that truck from Tesla, like I put 25, 000 down as a down payment it's been five years, I give you 25, 000, and I'm like, I'm pretty sure I could build my own electric truck in less time, Elon, and I did, I built two trucks before Tesla's even been delivering now, I think that's a huge achievement in itself. I think it goes to show sometimes when you're a really big company The cogs in the wheel move a little too slow for the rest of the world, for sure. And the fact that we were able to leverage social media is why this has been so successful. By all means and measures, Edison Motors should not have succeeded. It was a million to one odds that a bunch of truck drivers up in Canada could build their own electric truck. But I said, screw it, I don't know if this is going to work or not, but I think I got a good shot, and I'm going to go for it and try and So many people reached out all over the place. There was people that were electrical engineering experts, mechanical engineering experts, heavy duty mechanics, truck parts experts, suspension experts, like over 130 people now have worked on the project and come to Edison Motors as part of this passion project. And it was just by saying this is what I want to do. I'll follow along with the steps. I'll show everything we're doing as we're doing it. And let's just. And that we used a lot of social media to, it's a sounding board to even bounce ideas off of and we're like, Hey, I think this is how it should be set up. And people would reach out and be like if you consider this and we're like, oh, that is a good point, let me go back. And then we'd go back and say, okay what do you guys think of this? Now we made these kinds of changes and the community was actively involved with the growth of Edison every step of the way. And we've constantly gone back to our community for that advice going forward. You guys have been around now for two and a half years, thereabouts, yeah? Yeah. Social media had an influence on your first decision, and it obviously is ongoing that it does have influences on your business, but how much does it actually have on your business decisions? Are you going to your audience with every question that you guys can't figure out on the fly? Or is it Built up a group of guys that have been intimate with Edison that we've really have reached out through social media and we've built a core group that we mainly keep inside the core group until we really hit a wall. And then we reach out a little bit or. If there's a bit of internal debate, like there was over hey, we're doing pickup trucks. Or should we even do pickup trucks? And there's a debate on that, like it's got these similarities, these advantages, these disadvantages, and we reached out to the community and be like, hey, is this something we should do or not? And they said yes, and that was actually been very successful so far. Yeah, that's amazing. I really love how you've brought in that power of community because it's it's something that we talk about a lot, especially as marketers, this idea of having your community and nurturing that community and taking their feedback and listening to that and Clem shared The findings from the latest TikTok trends report that said, one of the things that's really working well on TikTok and probably on other social media channels is to actually bring in that community to get their ideas and feedback. This was more from a content marketing point of view. So to hear what people want to see content wise, but you've actually taken it a step further and you're using it for product development, which is. That's pretty cool. Your little tight knit community there must be feeling pretty chuffed about that as well to actually have their thoughts heard and to see then the end result of this tangible product. I think so. I just think of it the way when I was a truck driver and I looked at what all these big companies were doing in. You're like why the hell are they doing this? Why is it designed this way? None of the truckers in the industry It's have you even tried to reach out to one of the people that buys your truck to get input? And so we thought we're gonna do it I was always annoyed that I never had an input in the truck that I drove and bought So i'm like i'll just give that to my Potential customers and give them an input. Give it to the community that supports us and listen to what they say and then put that into our designs. Like for the entire design of the truck, it was largely designed by the community. And that's what you were saying, I think, on another podcast was. Like Tesla and all of these electric vehicle companies are doing it wrong. They're using programmers that haven't actually been in a truck before to, to create all these parts and reinventing the wheel versus using truck drivers and mechanics and such to build the vehicle. Because is it right that, is it Topsy that uses technology that's from the 1930s? Like it's been around and it works, so why not use it? That's right. That's exactly what it is and there's brake pots and this is a perfect example The type 3030 brake pot. That's the parking brake of the truck It's a big spring that applies parking brake has been around since the 1950s and it has not changed since the 1950s every truck peterbilt western star max Freightliner all use this same brake pot. Tesla, in their engineering wisdom, decided that they were going to rechange the yellow red parking brake that every truck has. And then Tesla had to do a recall because their electric semi trucks, the parking brakes were failing and the trucks were rolling away. With the parking brake applied like guys, why did you reinvent the wheel on that? It's been here since the 1950s Just use the one that's there like what we don't need to reinvent the wheel. We're just making moderate changes and we can use off the shelf parts and Which allowed us to get to product development a lot quicker because we didn't have to engineer all our own parts. We could go down to the local parts store and grab the parts off the shelf, put them in the truck, and we didn't like one part. We'd take that out, run it back to the store, return it, grab another part, and see if that one worked. Yeah, and I can imagine for something like a break that's a safety issue. You want people really familiar with that piece and how it works rather than introducing something new. Save the new innovations for other parts that maybe, aren't quite so safety specific. I would love to know, and this is a bit of a tangent question, Chase, What's the wildest idea that you've received from either your sort of smaller knit community or the wider social media community that you've gone, ha, that's a great idea and actually implemented it? I think one of the coolest ideas that came out was there was a problem with logging trucks. So it's got regen braking, which takes the power when you're slowing down and it puts it in the batteries. But theoretically, because we have a generator, you could start down the hill with almost 100 percent batteries and overcharge your batteries. Oh, excuse me. So what freight trains resistive load bank, a big heat bank to take up the extra power. That's a $40,000 part and it added like 400 pounds and put a huge, it was all liquid cooled and that was overloading the liquid cooling. And we're like, Hey we need somewhere to send the power. Or the truck runs away with no brakes. That's not good. And then like talking, they're like, Hey, why don't use the Jake brake? Can we get a Jake brake on this truck? And I'm like, how would we get a Jake brake on a truck? People were like, oh, electric truck sucks.'cause I won't have my Jake noise. And I wanna make the as I'm coming up to an intersection. I was going to say explain what a jakebrake is, but yeah, just yeah, slows the truck down. And then I realized I'm like I can apply a load through the motor and turn the generator into a motor and then put a load on the motor and then let the jakebrake fight the motor. And then it was like, the jakebrake can fight the electrical power from the motor. So rather than sending the power to a resistive load bank, we can send it into the engine brake on the engine. That saved me 40, 000 50, 000. Oh, sorry. And where did that idea come from? Was it just a comment off of TikTok? It was just the comments off of TikTok. People in there saying, hey, we want an engine break, amazing. So one TikTok comment saved 40, 50, 000. That's amazing. Which kind of brings us to our next question because we were going to ask about earning money from your social media accounts. If not earning, you're definitely saving money from those accounts. I assume that you consider your social media a business asset, but are you also earning money And some of the other ways that creators tend to do so through monetization of your accounts or the creator fund or any of those channels. No, the Canadian government blocked Canadians from being able to use the creator fund. Yeah, we're not here in Australia. Yeah, I just thought we hadn't got it yet. I thought we were just slow because we always get everything last, no. Oh, yeah, I haven't heard any news that we're gonna get it. I've heard a lot of Australian creators are really pissed about it. That they can't be part of it. That there's not really any word yet. Yeah. And what about something like sponsorship? But that's it off the YouTube. It's basically we make enough off the YouTube that we were able to hire Theron. To follow us around film camera and he was just a truck driver like he was driving a logging truck He's hey, can I be part of this? And we're like, what do you need? Like we need a film guy So he went out and figured out make videos for us and I said, okay you can make the videos and we'll just give you like half whatever the youtube makes and you're like, okay We had no youtube nothing going on And now he's the most well paid employee because he makes half of YouTube revenue. If he doesn't do his job, you've got nothing to put up like you do. Yeah, that's a great incentive, right? Absolutely. I find that so interesting, the creator fund thing then with TikTok, just going back to that, because TikTok is obviously trying to compete with YouTube. Surely that's got to change then down the line because otherwise all the big creators will just be, hanging out over there, especially with 30 minute videos. You're not going to put the time and energy into creating such large pieces of content if there's no reward for it. Yeah. Very interesting. Yeah. That's why TikTok is testing those landscape videos and 30 minute videos. But again, we don't have that feature down here quite yet. No, we don't. Yeah, I think they're only testing it in the US probably because there's no such thing as data privacy really there, so they can get as much data as possible off of each account. And also because it's their largest market as well, but I don't know, maybe we'll see landscape videos take off on TikTok, who knows. Maybe. Maybe. I don't think so. I like I'd rather not have to flip my phone. I like holding it vertically. It's easy to do. It's forcing like a whole new habit. It's just not the TikTok culture and I don't think it'll be accepted very well. No, and it's, if I'm watching a longer video, I normally want to like search for what the video is. I don't randomly. Roll into 15 minute commitments like I can randomly scroll on a one minute video and if the video sucks It's not a big commitment like oh 30 seconds in but when it's like a 15 minute video I want to really know what it's about and Yeah if you're gonna watch a 15 minute video, you're probably watching some sort of instructional thing or even like a documentary or a small movie, and I don't think that a small screen like this is gonna work very well for that anyway. I don't know. We shall see what happens to that creator fund and whether we turn into a TikTok tube versus just TikTok. Instructional videos. You were bang on. You know how much of our truck was built off of YouTube instructional? Oh, really? I can only imagine for sure. It's a great visual instruction guide. I go onto YouTube all the time to go and look for instructions. So you're, you really are the face of Edison Motors as well, Chase. And how do you find that balance between creating content and then running Edison Motors and then also, everything else afterward in your personal life? Like, how do you find that balance? I have no idea. The videos are less and less, like I said, we basically had to hire Theron on full time. In order to make the content for YouTube, and my TikTok content is maybe a couple of videos a week now, whereas it used to be one every day, just because running Edison has become such a full time job, and then some, it's basically working two, three jobs at once. And are you organized in your content creation or do you just do it on the fly? I just do it on the fly when I get an idea. There's not a lot of central planning to it. It's just that, hey, if I think of a video or something that I can explain and a lot of it comes, like my video ideas come when somebody sends like an email and be like, Hey, what about this? And I'm like, I didn't think of that. We're meeting with a customer or dealing with somebody at work or there's something that like we really had to work through a thought process and I'm like, okay, I should probably get out that thought process in a video. Yeah, that's such a good way to get content ideas as well. So either replying to people's comments on TikTok videos or on Instagram Reels, if you're over there, with then more video content, or like you say, if somebody's asked you a question, frequently asked questions folks and being able to just reply to that in video form. It gives you a great idea that you know that people want to hear because they're asking those questions. So yes, you're doing everything right from a marketing standpoint, even if you don't realize it, Chase. I'll be honest. It's quite funny. Like I went to university for economics. And I was pretty well, straight A's, except for marketing, which I barely passed with a C Like my marketing, I, the worst, that was my only thing that like really hit me hard in the GPA. I sucked at marketing, which is quite funny. I hear you guys be like, oh, Chase is doing some things right in marketing. I'm like, I've got a professional. They otherwise, marketing landscapes changed. Yeah. So much though even in the last couple of years and what's working, now is so different to what was working a few years ago. So you were just ahead of your time, you just didn't realize it, I guess I just personally, I hated marketing. Like I can't stand marketing or ads or I've never done sponsored posts 'cause I hate ads. And can't stand seeing them. They just drive me nuts. And, I'm just like, okay, I'm not doing any ads for anybody else. And I just okay I guess I'll just do things about Edison Motors. And that'll be my own little thing. I'm not going to do any ads, I'm just going to make content that people want to see. I'm not going to do any ads for Edison, I'm just going to say what's going on and let people follow along. You've come to the right place. We both don't like ads that much either, because most of them suck anyway. Even on LinkedIn now, they're getting really bad, they're getting really obvious when they used to be, you could scroll through and you wouldn't realize they were looking at an ad, but, yeah, no I like marketing, I hate ads, they're so intrusive here, I really don't enjoy them at all, but. Yeah, again we think that you're doing something right. And this leads into the next question where we were talking about the Sprout Social Index. Now, Sprout Social is probably like the biggest social listening tool. What it does, it A, you can schedule your content, but you can also see sentiment within. the social media space for given topics, right? So you can tell if you've really hit a chord positively or negatively with your content. According to this index that they do every year it says that consumers say they don't see enough of the following from brands on social, that they're authentic, that they're transparent, how their products are made and sourced, educational content, and testimonials, user generated content, and such. Besides user generated content, because I know that you guys don't do it. You guys don't do collaborations or anything, for, I think, a good reason from what I've heard. You do all of the other points. You're completely transparent with your business practices on social. You are genuine. You, I don't think you put a persona on, at least from what I've seen in these last 22 minutes. You show how your products are made and you're very educational on your socials. Did you start doing that from the very beginning? Have you changed at all what stuff you've been putting out on Edison? Or has it been, like, this has been the same thing for the last two and a half years on Edison Voter Social? It's, honestly, it's been the last same thing for the last, oh, jeez, almost four years now. Since I had my personal TikTok before Edison. And it's, The content for Edison was the same as my personal. It's just when I had a personal, I was driving the logging truck and I talked about what I was doing while I was logging. And now that I'm running a business, I just talk about what I'm doing with the business. It's Edison is very much of it's still run the same as my personal, but it's just more about the business. Whereas my personal is more about like my personal sentiments, like this is separate from the business. This is something about my personal life. This is a personal feeling and Edison is. Same content, just about Edison. Yeah, your personal is telling us what a digger is not, and how there's no such thing as a digger. And, as well as imperial and metric systems as well, which I think were your two biggest videos. How to open them. That was a big one. But yeah, so you haven't changed any of it at all? What have you learned from it, through the process? I don't know what I've learned through it. I was hoping you could tell me. I can't dive into your brain or anything to see what you've learned, but I think I guess it's just I don't know. I just, it was working. So I never really changed what was like, obviously play around with some things that seem to work a little bit better than others. Sometimes I like to get people a little bit riled up for engagement because it's fun to sometimes I like to say something that I know is a little bit more controversial like with Addison or Like actually I think it's more this way people are like no It's this way and that's fun to play against like I love doing a little bit of trolling posts Where i'm very clearly joking about something but then some people take it super seriously and get worked up and i'd love that a little bit of guys, I wasn't serious. Obviously, we can't do that. Yeah controversial content is so good for getting engagement. And even if it's not really controversial, I saw a post that you did about, and I've forgotten the name of it, my apologies, a service station that you said doesn't support truck drivers. Look at all these snacks they have. You don't need this many snacks. Oh, that's, is that the one down in Texas? Yeah, that, and then they had clothing and then you were dressed in their clothing at the end. So it was a bit of a parody one, but at first I thought it was serious for like the first few seconds and I was like, oh wait, I see what he's doing. And so that immediately gets a reaction either from people who get it, who are like, oh, Chase, that's so funny. Or people who don't, who are like, no, it does support truck drivers. They get all earnest in the comments. So I think that works really well. Yeah, like you said that slightly controversial content to get the conversation happening. And also, I think for you as an outsider looking and it's really just about that storytelling. You're coming to us with stories, talking us through your thought process, through the story of how a product Came to be whether it was just from a random tick tock comment. And look, I'll tell you what's funny, the mad marketing mums, the name of our podcast is from a random tick tock comment. So there you go. That's the power of tick tock, right? So I think it's definitely about that storytelling, that authenticity. And just chase being chased by the sounds of it, which is really amazing. I'd love to hear your thoughts. And I assume that on your own account and Edison motors, you are following a bunch of other logging companies, manufacturing, like I'm going to say this in inverted commas let me get controversial here now, boring companies. What are they doing wrong when it comes to their social media, in your opinion? Boring companies, as in boring social media? Or typically industries that aren't fun. They're not known for being fun or exciting or entertaining. The ones that you would automatically assume, they only are on LinkedIn. Oh, okay. Those ones there's some niche companies that just do like industry specific things like log grapples that like Nobody that needs a specific Attachment for an excavator would ever look at this company, but the way they talk about it and they're like they're just They're almost poking fun at themselves a little bit. They hop on little goofy little videos and they make fun of themselves a little bit. And it's just, it's entertaining. It's the actual people themselves talking about their own product. And they're like, Oh, check this out. Or bugging the mechanic at the shop. The mechanic's name that works in their shop. And it's Oh, okay. Like I'm always growing a little bit of a relationship with these people watching and engaging with them. It's yes, I know Brad, their mechanic. I know who the marketing lady is that makes the little videos and like other people will be on there talking about what's going on or like It's just down to earth real people. It almost feels more like you're watching a reality TV show on a company that makes processor heads than you are watching any kind of marketing thing. I'm not gonna buy one of those pieces of equipment, but I enjoy watching them. Yeah. Do you think though that when, if you ever came to the point where you needed to buy one of those pieces of equipment, you'd immediately think of them though? Probably. We're talking about them right now yeah. So their marketing is working then? Yeah. And I've definitely gone to like the logging shows where I'm like, Oh, I wonder if those guys are going to be here. I wonder if Lynch is here. And Oh yeah, there they are. And I wonder if I'm going to see the guy from the TikToks or the guy from the media at the thing. And you end up recognizing one or two of them and you're like, Oh man, Hey guys. Yeah. If I was interested, that's probably who I would call. It's, or, it's another great one. Have you seen the guy that sells business jets? There's a guy that he just sells jets to really rich people. Not something like Really? Out of my price range. A hundred percent. I have no business whatsoever. But the way he walks through his sales process, and how he meets his customers, and he tells stories about when he first got into the industry, when he sold his first plane, some scary moments. Stories that came out of nowhere. Highly recommend the JetSales guy. I can't remember what his thing is. But it's, I guess jets aren't boring themselves, but if you're just going into the technical specs of an airplane, I really wouldn't care. But, telling him like how he sold this jet to what he found out was drug dealers in Colombia, and they had him like hijacked on the plane, and he was scared, and you're like, I'm super invested in this guy selling a jet to drug dealers in Colombia. This is a wild story. And every time his video comes up, they're like, Relatively boring stuff, but he makes it so entertaining that it's done well and it's That's great. And then I see other companies that have Really exciting products that people love and they're it's the exact opposite and their social media Boring as hell. What are they doing wrong? Let's look at jeep or even ford and you're like, what the hell are you guys doing? You're making commercials like it's 1990. I don't want to watch a soundtrack with a vehicle doing cool things. Tell me some cool stories Like I think the kicker is that the people that buy those trucks are never going to do those cool things the whole aim of those ads is look at all the cool things that you could feel like you could do but They're all the same. They are all the same. Like, when are we going to see that ad? Yeah. When are we going to see that ad of the truck that is like the family pet or the family mule? Who does not give a name to their vehicle? I would 100 percent if I was in charge of say Ford's marketing team, get rid of almost the whole marketing team, get rid of the high production at the, they're spending millions and millions of dollars a month on marketing. Instead, I would give away like three, four vehicles a month. And I would just have a very personal thing like how I do my TikTok as one of the marketing guys and be like, Hey, this is who we're going to go talk to this week. Bring the little film crew along and then search out the people making content about my cars. And then I find some that made great content and be like, look, this this is my granddad's pickup or or the older guy that's had his pickup truck for 20 years. He's always been a diehard Ford guy. And I go bring him a brand new pickup truck because the cost of Ford's 40, 50, 000. Brings him a brand new pickup truck and be like, Hey, we want to thank you for making that video about our truck. We love that video. It took off. Here's a brand new pickup. Thanks for being part of the family. And then give that old farmer a chance to share his story. But give somebody a story that when they do a video up themselves, They show off their car and how proud they are of that car. Find them, surprise them, and give them a brand new version of that Mustang. Find that person that's Oh, like this Stanley where the car burnt down and Stanley came in. They're like, we're gonna buy you a new car. Somebody that's a little hard on me, like this car is good. I've had it for 20 years. It's like here's a new car. Thank you for being part of it. We'll share your story. Giving away four cars is probably going to cost Ford 200, 000 plus probably 40, 000 for the little budgeting team to go around and film it. And then people would make their own content trying to promote their Ford to try and get Ford's attention. So your user base is all of a sudden really promoting Ford because they want to get noticed by Ford because, hey, Maybe I'll get featured in a video. Maybe I'll get to do a collab with Ford. And I think that would be much more engaging to the users than a random video of a truck doing stupid shit in the bush that no one's gonna do. And reward people for sharing their stories. Absolutely. That's from the guy who claims that he's bad at marketing. Brilliant. Ford, if you're listening, there's your campaign. And actually, Chase, this reminds me of something that you were doing as well. Your go cart challenge for high school students. And what I really loved about this, and we'll get you to tell us a little bit about it, but one thing I really liked about it, and I saw a video where you said people were saying, Oh, Chase, you're getting distracted. Why are you doing this for you? It was about. Empowering high school kids and getting them interested in engineering and building something. But it also works from a marketing standpoint because you were drawing in a younger audience, your future customers in a sense. But yeah, can you tell us a little bit about where that, that go kart challenge came from and what exactly you did with that? Oh, yeah. So the Logan Lake High School shop teacher helped us build our cab for our truck and we used a little bit of student labor and they said hey, can we, can you guys teach this high school class like a little kit? We thought, okay we got to order at least 10 of them because that's a minimum order quantity on those go karts we did. Okay, we can afford it with the YouTube leftover money. We can do 10 go karts. We ordered 10 and I said, hey we've got a couple high schools. If there's any other ones interested, you can sign up. And all of a sudden, within a week, we had 100 high schools signed up. And oh, fuck. Oh, no. It was supposed to be a small thing and now I've got 100 schools. How do I pick 10? I partnered up with some local businesses and be like, Hey guys, are you able to sponsor some of these? And we were able to afford to order 50 of them, and we dropped them off to a bunch of high schools, set the contest, because I just think it's, I want to get kids interested in this stuff. There is almost nothing for the trades here. The hockey teams, the soccer teams, the football teams, the music, the bands, the science shows they all go off and do things. But, I was a trades kid. I loved building things, I loved working on things when I was in high school, and there was no competitions for us. It was just something that I'm like I wish this was here when I was in high school, like, how come I can't compete by building cool things and doing cool things in races or whatnot? I thought, okay I'll just start my own event. And it just took off. Yeah it's funny. It's funny that you say that about competitions and stuff. Cause I've noticed that here, even with trades culture, like in the States, it's you need to go to college. You need to do this. Like you need to get a degree. Blue collar is almost like the bottom of the barrel. I felt like at least, with my family and our culture, but here a plumber is the highest paid profession in the country. Mind you, they're knee deep in crap all day, but, it's, I think it's them, and then followed by carpenters, I think, like, all, it's all trades that are the highest paid professions in the country, and I think, for us, it's very much, if you go in a blue collar, that's okay, and in high school, it's, they almost encourage it when you go if you're not really sure what to do, go to a trade school, and figure out a skill that you can take with you anywhere. So yeah, and we, and I think but we don't have any high school challenges I think that are mechanical. Besides, I think there's a solar powered car challenge. It's only for university. Yeah, look at the university side. So maybe you can get some Australian sponsors. I don't know. There is a shortage of Trades here in Australia. It's a really big problem So my husband owns a couple of carpet stores and he can sell as much carpet as he likes But if there's not people to install it, that's where All the orders get backed up and there's a problem with that. And the problem seems to be getting worse across a lot of different trades because young people just don't have an interest in doing that now. So I think having initiatives like this are actually really important for creating that interest, but also. Again, with what's happening with your social media and other accounts like yours, it's sparking that interest and people to see what a job would actually look like in those fields as well and the impact that you could have. So I think that's, it's really important from that point of view, as well as just straight up marketing. I, that's one of the greatest impacts like untalked about impacts of social media is that I think we're going to see a change in the demographic of what people want to go into because when I was in high school, it, university was pushed hard because a lot of people just, they didn't realize what the trade and if you were a younger person, who'd you really have to, the high school guidance counselor who went to university, your teacher that went to university, the administration that all went to university. Yeah. And if your parents weren't in the trade, there was no one really pushing you towards the trade. But now you see it on social media where a lot of people that went to university, they're struggling. They have huge student loans, they're, the job offers aren't there, and they're like, I'm in a city, it's hard to get by, I have student debt. And then you're also, when you're scrolling through your feed, you're meeting the 22 year old plumber that's driving a brand new diesel F350 pickup truck, and he's bought his own house, and he's making just Bank, and you're like, hold on, this guy that's welding seems to have a lot of real cool shit. He's got a boat He's got all these things and the one that's gone to university is complaining about student loan debt and like how hard life is And you can directly see the contrast of hey, I just started working right after high school. I got a good trade I was making good money. I got a cool boat I got a hot girlfriend like all those things that really gets the young guys going And then you watch on the other side and it's I have to live With two three roommates and i'm barely getting by and student loans and how are people affording to live and you're like if I'm deciding as a 16 year old which direction I want to go, and I'm watching two different feeds I think the pendulum's gonna swing the other way. I think it's one of those effects of social media, is that it's Now giving that other side of the story that kids that weren't involved in the trade or had parents in the trade are now seeing that trades are actually really cool. And nobody's talking about that, which I find surprising, but I think we're seeing the consequences here in about four or five years. Next video idea, Chase to talk about that. And and actually when you were saying that, have you ever played the game of life? The board game because it is literally like that. You either choose to go to university or I think you roll the dice or spin that thing or whatever. And if you go to university, it takes you a lot longer to get to your first job as opposed to taking the job. And then you've got all the student debt as well. So it's, yeah, I was just reminded of that because we played it the other day and I was trying to. convince my eight year old son as to why going to university was a good thing, but he's no, I'm making money right away. And actually, as someone who went to university themselves, yeah, I think there is the argument for the other side, but I was never exposed to that. So I just always. Yeah. I drank the Kool Aid. I thought university was the thing to do to be, quote unquote, successful. I was, funny, I had a debate with a guy, and just one of those comments where it hit me, actually, last week. I went down to Parliament and talked to some MLAs, and they were talking about, I was talking with one of their advisors, a younger guy, and he was saying, he's Yeah the campaigning sucks. It's super hard for three, four months, and you gotta just campaign, campaign, get the votes. But then you have a relatively cushy job for the next four years that pays really good. And I'm like, ah, I wonder what an actual MLA pays. I better check that out. Looked it up and it's like, it pays 92, 000 a year. And okay. I'm like, wait, you have to maybe spend tons of money, spend tons of time and maybe get a job that pays 92, 000 a year that's maybe a little bit cushy. I made 140, 000. The last year I was having a log in truck, like I made a hundred and I made 50, 000 more than this guy and I sat behind a wheel and just listen to music without having to deal with a single problem. And it's guys, I don't know if that's worth the cushy job because I literally sat on my ass and did nothing and made 148, 000, 150, 000 and you like, you have to do all of that for a chance to maybe be elected, maybe in your riding to maybe have a 90, 000 or you could just go drive a truck for a lot more like guys. I'm no mathematician here, but he could take his savings and He could take his savings, grab a ticket to come here and be a traffic controller for a hundred and twenty K. A traffic controller makes that much here. It's even like the trade that doesn't really need any trade can make relatively good money. It's nuts. Cost of living and stuff put aside, it's Yeah we really need trades and such, and I wouldn't understand why someone would want to settle for that low after running an election for three, four months. That doesn't sound fun. No, and now I realize I never thought I'd say it, but man, politicians should probably be paid a lot more. What? Edit that out. Edit that part out. Yes, no. That's not allowed. Oh man, I'm like, wonder why they're all corrupt. Oh, because they're making shit tons of money elsewhere. Exactly. They're the ultimate side hustles. I think you go and look at the politicians and what stocks they have and what side hustles they've got. They're the ones to follow for sure. Yeah. I'm like, maybe we just increase the, like the money they get paid and then just ban them from trading stocks or anything like that. And be like, okay, we're going to increase your pay, but no more stocks. You're not allowed to own a single stock. We're just going to pay. The wage and then you guys can just actually run the country. I will agree to that one blue collar people I've heard it so many times before man There needs to be more blue collar working people getting into politics Like I met so many great just brilliant trades people and you're like man A few more people like this running the country would really fix things up You want a tradesman to give up his hundred and fifty thousand a year salary for a fifty sixty thousand dollar decrease in pay? To deal with all the BS of a politician? Not gonna happen. And then we wonder why they don't go into politics. And it's oh, okay, this gotta make sense. Maybe just at least match their pay? Yeah, I think that would make sense. If they match their pay, then there'd probably be more people willing to go into politics. I think that's the thing, be like, hey, whatever your pay was last year, once you get elected, you get a 20 percent bonus on whatever your income was last year, and that's how we cap the salary. Or you get a bonus like with every achievement that you said you would do during your election. Yeah, that's a good one. Yeah, actually do your job, right? Yeah, hold them to account. Do your job. Oh my goodness. Chase, how would you measure then the success of your social media? Are you tracking the metrics? Is it more a gut feeling? Like, how are you deciding okay, this is working for us, we're gonna keep doing this? I never look at the metrics. I I received really good advice about three years ago. When I first did it, I looked at the metrics. Then the advice I got was just. Think about what you want to see and is it content that you want to see or not? Don't worry about the metrics. Don't worry because it can be based on the Algorithm and the algorithm can just be totally chance. Maybe it trended good. Maybe there was nothing else Nobody publishing content at the same time you post this they pushed yours. It's a total crapshoot. So That's interesting that you say make content that you would be interested in because that's like almost the opposite of what Most marketers say is make content for your target audience, for your ideal customer. But even then so many people get it really wrong because it's almost like they get nervous doing it. Like doing video content, especially because they're putting their face, in front of the camera. And they get so nervous about it that they clam up versus you are just like completely natural Which maybe that's what they need to do is think of what's the content that I would want to be interested in If I were interested in this subject, I mean Make content like you're showing your buddies. That's the best advice. I got just make content that your buddies want to see Hey, and if you genuinely like your product and you're a customer of your product You probably know if you like your product People like you probably like your product, so just make videos for like you and your friend group and it probably will do better than trying to think of what people might want to see. Yeah, people overthink it, I think, a lot. Yeah, I like that advice because, and that ties in again, you're just tying into the trends reports where one of the trends that's Becoming really popular, and I think this is because of influencer fatigue, but it's more that FaceTime style video. So you're just on a call with your friend, like you said, talking to your buddies, what would you normally say, how would you explain something to them in a way that's just normal? You're not using all these fancy words or acronyms you're just explaining it, how it is, why you like something, what the benefits are, in that really natural conversational style. That's right, just pretend like the people in the comments or the people you're talking to are your really good friends. That's, it took me a long time to realize that and you're like, yeah, they're just good buddies of yours that they're following and they're engaging because they like you. They're friends with you and you're, they call them friends on Facebook and TikTok for a reason is that, yeah, just treat them like that. They're asking questions because they're interested. Answer them like they're, you're interested. That's all you need to do to make decent content. There's no magic sauce where you can track the analytics because it's all a crapshoot, just. Yeah. There's no reinventing the break at this point. It's it's just use that, that psychology that we all have and that DNA that we all have of being sociable. Just be yourself, really. That's right. And it took me a long time to do that. I'll be honest, when I first downloaded TikTok, I didn't make a video for six months. I just watched things on it, and it took me another six months after that before I even think I even spoke in a video. Like it took a while before I was even able to say anything. And the first time I did it was just on a friend on TikTok and he said something and I like responded back to him with a video and I'm like that's all it was. And the video took off. It did well. And I just started talking to more people the same way. And yeah, but it is hard. Sorry, chase. Once you did it, did you think, oh, that was actually easier than I thought? No, it was awful. It was myself a whole lot and I'm like, what if I'm being an idiot? And they're like, what do people think? I'm an idiot? And I'm like, oh, people probably nobody cares. Fine in the end, nobody really cared. And you and now you're here with, a really amazing company that's doing some cool stuff and doing some cool tiktoks. And speaking of Edison Motors, looking forward, how do you see social evolving for the business? Are you going to try some new platforms or new ways of doing videos or anything? No, I think we just, I like that our videos are just us talking about what we're doing and sharing what we're doing. I don't think there's any reason to change it and I've tried like a couple other like I'm not Instagram isn't me I don't like Instagram because it's a lot of just pictures. I don't have that relationship on Instagram with people So it's just it's not what I trend towards Got a guy there and likes to put up the odd picture but it's not good because our heart and soul really isn't in it and you can see that because It doesn't have that interaction with the fans that I love having it's not that same level of interaction, so I'm not as interested in it. And because I'm not interested in it, the quality of the content tends to be poor, and you can see that via engagement, and how the videos do, and how they perform, and I, don't blame anybody, we suck at Instagram, it's not our strong part. Chrystal would be the one to talk to you about Instagram, if you ever wanted to up your Instagram game. But she's team Instagram. I'm team TikTok. Oh, look, I love TikTok as well. I'm actually team vertical video. I think that's the best type of content to be producing, which of course you can put on multiple channels. And you have to really, these days you can't just. Stay on one, but I think lean into your strengths and go with the channels that you like. You definitely can't stay with one channel, I think, but you don't have to do all of them. I think you can easily have a handful and it sounds like that's what you're doing, Chase, with TikTok and YouTube. Where else are you active? Mainly TikTok and YouTube. A little bit on Facebook, a little bit, I engage a little bit more, but that's mainly trolling people that's, no, a lot more that's not a PG channel, to say the least Facebook is a cesspool. Oh it is, and we I love trolling so much, on we post a lot of the things just, We got some ignorant emails, and some of our replies aren't the nicest to some of the people that are being ignorant, and then we'll just post them up on the Edison Facebook page and have a laugh. Probably not the best long run strategy, but it's fun, and it's just, it's almost like an outlet for the executive team of dealing with stupid questions, and those people seem to like that, you should put that on the About page. Yeah, put that on the Facebook About page, the description this is, this page is specifically designed as an outlet for the executive team's frustrations. Yeah, yes, and a lot of, we do ask a lot of questions the other one is like, Facebook is a lot more like, guys, what do you think of this? And we go to those comments for that. Man, that's a poor strategy, now that I realize that. Now that I said that out loud, maybe we shouldn't be asking questions in our page that we also do all of the shit on. Ask them on TikTok and YouTube. That sounds like a terrible idea, but Yes, you've learned something from us. They're also the most brutally They're also the most brutally honest, though. Because they are a bit of jerks because we've engaged with that community. And I love those guys because they are the truck drivers, like the blue collar truck drivers that tend to not be on TikTok. And they will straight up tell us when that looks ugly. And they're like, what? That looks ugly. No, fix that shit. We're like, alright, back to the drawing board. The Facebook, we're brutally honest. Let's come back to this. And it's the TikTok is great. And it's a lot more positive messages on the TikTok. Which means we get a lot of positive people into the comments and that's fantastic And it's a lot of oh my god, like our Greatest group of guys in there. The Facebook is much more brutally honest. And it's just, it's two different streams. If we want to test things, like I posted the same pictures of the new design changes and Tik TOK was great. That's awesome. Love what you guys are doing. Facebook is that looks like dog shit. Go and fix that. I went back to the design team and I'm like, Hey guys, I think they're right. This truck design is pretty ugly. What's off about it? And we realized we needed to make the front windshield about four to six inches smaller A little bit different on the slope hood slope a little bit Bring the angles forward a bit and we changed and played with the angles put it back there and they're like, oh my god This is way better. And we looked at the truck design. We're like, yeah, that is way better that made those little tweaks that they said to change made the big difference whereas tick tock was a lot of that's awesome and Good to see you guys making the improvements. And Facebook was like, that fucking sucks. So wait, hang on. Facebook and TikTok were both images that you put up of this? Or was it the same video that you put up? Both facebook was mainly just images. I don't do a lot of pictures. Yeah. Dealing my accounts on Facebook. It's super annoying. But I put up pictures and then in the TikTok, I just had the same pictures. I'm like, hey, these are the design changes. What do you guys think? Here's this one. And then I swipe to the next one. Be like, and then here's the new HiHud. So one was So maybe also because on TikTok, you're only allowed like 150 characters for your comment. And someone could say That's shit, but they wouldn't be able to tell you why, like they did on Facebook. Yeah, and they can't reply with pictures, and that was a big one, is that people were posting picture replies and they were showing with the lines of no, you need to change this, and look, I edited this picture, and put some different lines, and make these changes, and they were sharing it, and it would get shared on Facebook, and you could see When some of our fans were sharing it and it would appear on our page and then people in their comments would be like What the fuck is that? Because they weren't our fans, but they were like Other people and video things our fans shared so it had it was just a different way And that's what we find is that each different little social media has a different way facebook, which is much more picture sharing and People sharing those pictures and they for feedback and that it's been great. TikTok is times where I can make a video and explain with my words in a one to three minute video on why we're doing the things we're doing. So it's much more than just, here's the thing, look at it and give me feedback. It's much more of Hey, look, these are what we're doing with the thing we're doing. Yeah. So I think then it sounds like you've got to really love those trolls just a little bit over on Facebook. Maybe get them a little bit more love, throw them a few crumbs, because they are actually really helping you out in the longterm. Oh, no, I've been a big proponent that I like to surround myself with people that don't like what I'm doing, or people that disagree with me. I, most of the guys that work here and work I they disagree with a lot of things I say, which are fair, because a lot of the things I think are probably stupid. And then they're like, hey, Chase, that's dumb. Those are the people you want when you're running a business, because I swear that the main job of running a business Now that we've had these 130 people working at it the main, my only real job is to listen to different opinions from different people, listen to why they have that opinion, why they think this, and then weigh the two decisions and the two ideas against each other, make a decision based on both rational facts, and then go forward, and social media is just another one of I don't know, both of these people make some good sense on why this or this, if I'm really stocked, but. I can put it out to the public and hopefully use the public as helping me out with my job on what decision to go with and that's 90 percent of running a company like this when you have this many people and this many, this much progress and you're out on the area where like we're charting new territory, doing new things, inventing things that haven't been done before. There's so many unknowns that my job is basically deciding between option A and option B and. Listening to the experts and both. I wish more directors and CEOs would do what you're doing. I think there'd be a lot of a lot happier employees in certain companies and such if the CEOs and directors listened to everyone and then made a decision that way versus having people around them that go, Yes, that's great! All the time. I think people need to put their egos aside and I think that, that's one advice for social media is that you gotta put your ego aside and You got to be ready for people to tell you that, hey, that's stupid, because they'll tell you that's stupid. But if you listen to those people that are like, what are you thinking? That's really dumb. And you can not take that personally and be like, oh, okay, I guess I got to change this little thing. That's the best feedback you're going to get, whether it's designing a truck, whether it's doing marketing, listening to the people that say you're dumb, and then making a change based on that sometimes is really helpful. I think. A lot of people, and especially in like small businesses that, aren't using the social media that they put up a picture or they put something to a trending sound because they're a little bit afraid of somebody giving them negative feedback and saying that, why would you do that? They just need to be open. And that's the big thing. Just be open, take the negative feedback, see what changes you can make, weigh it. Sometimes they're just assholes. Sometimes they got good advice, but then sit back as the CEO or whatever position you got and weigh that. Is it good advice or is this person just a jerk? And then make a decision from there. Love that. Because yeah, you do have to be a little bit brave. To put yourself out there on social media and develop a bit of a thick skin. And yes, there will always just be arseholes, but sometimes, there's a gold nugget delivered with a side of arsehole. So if you can extract those, that's going to help you grow. It's going to help you improve and create that proper connection with your audience that will serve you in the long run. And it sounds like you're doing that over on Facebook, even though they're all going. That's crap. We don't like this. The fact that you're listening to them is the reason that they're sticking around and continuing to provide that feedback and not just unfollowing or ignoring your posts. So I think that's really powerful as well. Oh, and especially when you actively show them that Hey, once we showed that picture of that ugly truck, we changed it up, changed the design. And I went back like a week later and be like, Hey guys, we listened to your suggestions. Here's what it looks like now. Those people that were naysayers. Turns out they were following Edison because they really liked Edison, but once I was able to be like, Hey, I listened to what you said. They went from being like, Oh, yeah. No, this company is great. They're willing to take that, my idea, listen to it, and improve it. Now I really like the new design, and I'm gonna start promoting this new design, because I have a say in this design. People just want to be heard. That's it. That's all it is. That's all it is. Alright, last question. Has Edison Motors ever faced a social media crisis, and how did you guys handle it? Social media crisis as in? Like you guys were nearly cancelled or something. Thanks for watching! Your Facebook page aside has there ever been something so bad say, on TikTok that you, people just came after you? No, I no, I haven't had anything like that, but I just live by the guideline of don't be a dick, and that seems to work pretty good. Just don't be a dick, and you normally are alright. That's a good answer. Listen to the asshole yourself, listen to your inner asshole. Would they do this? No. Then don't put it on social. I've definitely we've walked the line enough that there has been times where I've looked back and been like, you know what? I wasn't happy with that post. I didn't think of it this way. And there's times that I've been made posts that I regret and things that have come back poorly. And one of the times was, I called out a company, they were selling these go karts that said, Made in Canada. And then we found the actual supplier that was in I remember that one, yeah. Yeah, and I look back on that, and I'm like, you know what who cares? Yes, it was very disingenuine. They were straight up lying, and they were putting a huge markup. But at the end of the day, that was a small business doing that. Like they weren't a big, major corporation. And I've always been calling out people like that. Like I believe in a lot more integrity and calling things out. That time when I called out this business, yes, they were definitely not doing the right thing. Yes. It was definitely a shitty business practice, but I was really calling out a small business of four or five guys. And that was one of those ones where it's like. K You have your position with your social media where if you're gonna call somebody out call out the billion dollar corporation because there's companies worth Billions of dollars doing this shit. Don't pick on four guys doing it out of their backyard Yes, they suck but it looks petty if you're doing it and that's one of the biggest Things that I had it was a wildly successful video But it's one of those ones that i've internally reflected on a lot and been like, okay, that was a dick move Maybe I could have just let that go and found an example from a big mega corporation and picked on those guys. But then again, they also send us cease and desist. So when we do that, we've got I was gonna ask Avoid the Lego battles, yeah. You've had cease and desist, you've had the government come and inspect you because they thought that you were a fraud as well, but Yes. I think you're pushing all the right buttons, I think, Chase. For sure. I think you're doing the right thing when it comes to your socials. Maybe the trolling might need to be curbed a little bit at thumb stage, but if it's entertaining and it's working, then, why not? You know what? Like I say, the trolling is relatively harmless. It's fun. It's mainly good natured, or just keep it to picking on. Super rich mega corporations now, because screw them, they can come down a peg. Maybe they can stop being shitty. Small people doing shitty things, just let that go. Focus on the big fish. And trolling where you're not hurting anybody that's not a multi billionaire or multi billion dollar corporation, I feel like that's okay. I now learned who to direct my trolling at, because sometimes I'd just be pissed off and I'm like, okay. I can't pick on other people like us trying to do something for their family. I gotta pick on the Detroits making a crappy transmission that you can't repair. That's a much better one to go after, even if you get letters from their legal teams. They're just letters anyway. They can get lost in the mail. The letters don't matter. Until it's a court summons, the letters don't matter. Chase, Oh, sorry, Kalim. We'll edit that part out. Go. Yeah, we will. Thank you so much for coming on, Chase. It's been an absolute pleasure having you on here and picking your brain about what you're doing with Edison Motors and What you have found just sticks when it comes to social, and I think you really just hit the nail on the head. It's being yourself and being, being open to those trolls and criticism as well as just taking people along for the ride, no pun intended. But yeah we've got a couple of quick fire questions for you as well. And then we'll wrap up the episode. So Chrystia, do you want to take it away with your, the first quick fire tip? That is the one that we ask everybody. That is what is your number one tip for busy parents in business? It could be related to marketing. It could be related to business in general. I got a vasectomy. So my advice is just don't do it. That would be an absolute nightmare. Don't do that. All right. Some of us, it's already too late. Sorry. No, I have time to do this because I don't have kids. You know how awesome it is not having kids. I can devote whatever time I want to myself and I don't. I'm not responsible. You're making us jealous, you're making us jealous. Okay, I've got a bit of a question then. How many trucker hats do you own? Ah, so many. I think I've got 40, 50 hats. I I've got a motto, I think hats are just the business cards now of the blue collar industry. 100 percent involved hats are the business card for blue collar workers. You should put a QR code on yours. It's not the worst idea. You could probably put one inside like It's a great idea. Yeah. Yeah, that's actually a good idea. Put a little QR That way Yeah. That way you've got a permanent You've got a permanent business card on your head at all times. Exactly. And people put hats on the shelf. A lot of people that collect hats. Nobody collects business cards. You get a business card and then you're like, oh yeah, at the end of the day you throw it out at a trade show. But I'm like, okay. I'm pretty picky on who I give my contact details to. I'm pretty picky on who I give hats to, so I just give out a hat as a card and be like, Hey, here, have a hat. Contact me. I'm like, okay, and then people give me the hat. And I'm like, oh, okay, I remember that hat. I put the hat up on the wall in my hat collection, and It's a lot more durable. Apparently business cards only last about three days before they get thrown in the bin and stuff, so I'd say do a QR code. You could probably do one in the shape of your logo as well have it next to the logo or just look making it look like the logo. That'd probably work. Probably put it right in a little part of the E in there. And it only has to be like 20 percent readable, I think, for your phone to pick it up. Wow. Yeah. I'll have to look into that. And it's 30 year old technology, too. Just saying. It's sticky, but the classics. Typical clip. Alright, last quick fire question. You have got a truck kit now that you're selling, right? To make typical utes as we call them here diesel electric, right? Is that correct? That's right. Does it come in left hand drive? And can we get one shipped here? It's just we just swap the axle. We don't make any of the thing. It's just a retrofit So your column was on the other side then. Yeah, you just switch the axle So the steering pinion goes into that side and then yeah, nothing else would it would work so we You could probably send one off. Okay, good. I, my husband's not listening, but I'm sure that he, what he does, he's gonna be like, oh yeah, how do we get one? So I might have to, I might have to get in touch, Chase. We'll work on getting down there sometime. Yeah you're, you are more than welcome to come. I've got all the machines that you could possibly play with on my property, awesome. Cool. All right. I think that wraps it up after a couple of files. Just over an hour now. So thank you so much for your time and your insights and yeah, really interesting as Clem said, at the start of the episode, something a little left of field, but just so many business and marketing lessons. I think that we can take from this chat, which is hilarious. Cause I pretty well almost failed marketing. You're doing well. Thanks again, Chase.