LinkedIn is known for being a professional social media platform that can help you find a job and make stronger connections with individuals in your industry. However, it’s also a great place for nonprofits to make new connections or do prospect research, or find people who can help or volunteer.
In today’s podcast, Dee Boswell-Buck, Digital Marketing Strategist and Consultant of Boswell-Buck Creative, will talk about how nonprofits can leverage LinkedIn to advance their mission and grow visibility online.
Myths that Dee wants us to walk away from:
- LinkedIn is only good for job seekers: LinkedIn is also a great way to build a business, share your content, connect with individuals who are aligned with your organization, start a conversation and move those conversations off of the profile.
- You can’t create meaningful connections on LinkedIn: If you are looking to build your online network, LinkedIn is a great place to start. In building meaningful connections, you have to be genuine with your message and engage intentionally with your audience.
Dee’s thoughts around leveraging LinkedIn
- Optimize Your Profile. Choose a great image for your profile picture. Include some important keywords about what you do in your banner or headline. In the summary section, highlight keywords about how you help, what your skills are, or other relevant services you offer.
- Build genuine connections. With LinkedIn, you can make connections with individuals within your industry or who share similar interests. You can engage with them by learning more about them before you send personalized or intentional messages.
- Be active and consistent. Dee suggests sharing content in your profile at least four times a week, by sharing relevant posts, and spending time to engage with your connections.
Favourite Quotes from Today’s Episode
Post your favorite quote on social media to share with us!
“There's no set of rules, but you want to spend time on LinkedIn where you're actually engaging with those who you have connected with, or, you know, when you're surfing through engaging with posts that you like, because when you are engaging on content of others, and even if you're not connected with them, then that opens it up for others to connect with you. ”
Resources from this Episode
