Having a “positive” relationship with your donors is a cornerstone of fundraising success. It's the key to building trust and earning loyalty, which is why so many fundraisers and executive directors are afraid of saying the wrong thing or doing the wrong thing. But what if you could be completely honest with your donors? What would that look like?
With Rickesh Lakhani, we're discussing the importance of “honest fundraising'' in today's episode. Rickesh has over 15 years of experience in the social good sector, and he is the current Executive Director at Future Possibilities for Kids. He believes that we are all responsible for each other’s success.
Myths that Rickesh wants us to walk away from:
Rickesh’s tips on starting an honest fundraising
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“When I say honest fundraising, it's not that we've been dishonest, but there are specific things that we have been withholding from donors and proactively sharing with them that are keeping things the way they are and what we're wanting all this change we’re wanting donors to invest in the space differently and have a different relationship. And we're holding back on some of these conversations that we're all having amongst ourselves and we're not having with donors. And so I was like, how are we going to expect them to understand and change what they're doing? If we, as the folks who are living this day-to-day, aren't letting them into that a little bit more?”
“Trust is built through the good times and the bad, to the vulnerability. ”