And the small charities can slow down a little bit and stop automating. I remind people that direct response, whether it's direct mail or if it's online, I don't care what it is. It is an opportunity for conversation. You are talking to other human beings that we call donors. And that's an opportunity to have something, a meaningful connection with someone who wants to help you achieve your goals. And just like relationships are in real life. - John Lepp
direct mail isn’t dead with John Lepp
In today’s episode, we are joined by John Lepp, a partner at Agents of Good and the author of Creative Deviations. He has over 25 years of experience in the fundraising and design industry and is an expert in direct-response fundraising. John is breaking down how to raise more money through direct mail using design and authenticity.
Highlights:
- The role of creative design in fundraising
- The importance of direct mail in fundraising, despite the common belief that it is no longer effective.
- The advantages that small organizations have in terms of being able to stand out and be more personal with their donor communications.
- Debunking myths about direct mail in fundraising
- How can small nonprofits stand out in direct mail to raise more money
Connect with John:
- Website: https://agentsofgood.org/creative
- LinkedIn: https://www.linkedin.com/in/johnlepp/
- Instagram: https://www.instagram.com/johnlepp_aog/
- Twitter: https://twitter.com/johnlepp
Resources:
