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The Small Nonprofit

The Ultimate Guide to Fundraising Via LinkedIn with Michelle Benson

June 04, 2024 Further Together Episode 29
The Ultimate Guide to Fundraising Via LinkedIn with Michelle Benson
The Small Nonprofit
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The Small Nonprofit
The Ultimate Guide to Fundraising Via LinkedIn with Michelle Benson
Jun 04, 2024 Episode 29
Further Together

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Don’t chase money - have it chase you! In this episode of The Small Nonprofit, fundraising expert Michelle Benson reveals the tool nonprofits are most overlooking: LinkedIn.

Transform your LinkedIn profile into a powerful fundraising tool with Michelle’s tips. She shares her proven strategies for optimizing your profile, creating engaging content, and building authentic relationships with potential funders. Learn how to attract high-value partnerships, secure grants, and even cultivate legacy donors. 

Michelle also provides valuable insights on personal branding, using LinkedIn for stewardship, and differentiating your content across various platforms.

Key Episode Highlights: 

  • Make LinkedIn's Algorithm Work for You: By engaging with content relevant to your interests, you signal the algorithm to show you more of the same, essentially prospecting for you.
  • The Power of Thoughtful Comments: Spark conversations by leaving comments that invite responses, potentially attracting attention from other users and leading to direct messages from funders.
  • Content is Key, But Quality Over Quantity: Focus on creating valuable content that resonates with your target audience, highlighting how your nonprofit can help them achieve their goals.
  • Optimize Your Profile: Ensure your profile includes a professional headshot, up-to-date information, and a clear value proposition to make a strong first impression.
  • LinkedIn for Stewardship: Connect with existing donors' colleagues to deepen relationships and create additional touchpoints, potentially leading to increased support.

Don’t forget to become a supporter of our show!

Watch this episode on Youtube: https://youtu.be/krjZ871CUoo 

Links and Resources:  



Support the Show.

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Show Notes

Send us a Text Message.

Don’t chase money - have it chase you! In this episode of The Small Nonprofit, fundraising expert Michelle Benson reveals the tool nonprofits are most overlooking: LinkedIn.

Transform your LinkedIn profile into a powerful fundraising tool with Michelle’s tips. She shares her proven strategies for optimizing your profile, creating engaging content, and building authentic relationships with potential funders. Learn how to attract high-value partnerships, secure grants, and even cultivate legacy donors. 

Michelle also provides valuable insights on personal branding, using LinkedIn for stewardship, and differentiating your content across various platforms.

Key Episode Highlights: 

  • Make LinkedIn's Algorithm Work for You: By engaging with content relevant to your interests, you signal the algorithm to show you more of the same, essentially prospecting for you.
  • The Power of Thoughtful Comments: Spark conversations by leaving comments that invite responses, potentially attracting attention from other users and leading to direct messages from funders.
  • Content is Key, But Quality Over Quantity: Focus on creating valuable content that resonates with your target audience, highlighting how your nonprofit can help them achieve their goals.
  • Optimize Your Profile: Ensure your profile includes a professional headshot, up-to-date information, and a clear value proposition to make a strong first impression.
  • LinkedIn for Stewardship: Connect with existing donors' colleagues to deepen relationships and create additional touchpoints, potentially leading to increased support.

Don’t forget to become a supporter of our show!

Watch this episode on Youtube: https://youtu.be/krjZ871CUoo 

Links and Resources:  



Support the Show.