As things are slowly opening up, do you have a favourite cafe nearby your home or work that you always visit and can't wait to go back to? If you do, you'll be familiar with this scenario: you go to the cafe a few times, and the barista starts remembering your order. The next time you show up, the barista smiles at you and asks: "americano with oat milk?" (that's my order!)
Surprised, right there and then, the barista has fostered a sense of connection. Before you know it, that cafe becomes your favourite spot. A simple gesture of acknowledging "I know you" is so powerful for sparking connection. How can we also make that magical spark happen with our donors?
Well, I want to introduce to you one of my favourite tools to foster those connections in today’s digital age and in the absence of having donor phone numbers: Bonjoro, a personalized one-to-one video messaging service. On this week's podcast, I chatted with Bonjoro's founder Matt Barnett. Matt shared with us some really doable tips to build authentic connection with your donors remotely.
At The Good Partnership, we started using Bonjoro to send personalized videos to onboard clients and students for Flipside Fundraising, and it’s getting great responses and engagement. We’re also using it with our clients and their donors. As you know, I don’t usually recommend a specific product without context. But we fell in love with Bonjoro, and we know that can be such a great tool for you right now to connect with your donors in a socially distanced world. But, even if it’s not the right tool for you (p.s they have a free version), you can try the tactics in this podcast with other tools too!
For access to the show notes and resources, click here.
