Episode 5: Creating a smarter marketing strategy with CRO Artwork

The B2B Conversion Podcast

The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.

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The B2B Conversion Podcast

Episode 5: Creating a smarter marketing strategy with CRO

April 18, 2023 • Kirsty Dawe • Season 1 • Episode 5

In this episode Kirsty Dawe was joined by Richard Robinson from SimilarWeb to discuss how Conversion Rate Optimization is helping B2B marketers build smarter marketing strategies. They talk about CRO as a long game with many incremental changes to ensure maximized results and conversion uplift.