The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
My Instagram Metrics Are Down, Here’s Why I’m Okay With That.
In this episode of Small Business School, I want to break down the misunderstood relationship between social media metrics and business success, they are not the same thing! My Instagram metrics have been down the last few weeks and in this conversation I am sharing why that is totally okay with me!
Topics Covered:
- Understanding social media metrics and the impact of engagement frequency on growth and visibility.
- Balancing social media presence with core business strategies.
- The importance of prioritizing client satisfaction and referral networks over platform metrics.
- Recognizing diverse sales channels and their respective impacts.
- Tailoring marketing efforts to align with specific client needs and market niches.
- Strategies for maintaining business momentum independent of social media fluctuations.
- Building resilience through diversified client bases and strategic client management.
We don’t get a full picture of business growth through the numbers on Instagram. My energy lately has been shifted from focusing on visibility to focusing on quality client care, and that is good!
It is important that we focus on how we can best serve current and future clients in our business to achieve sustainable growth beyond social media metrics! Reach out if you have questions about what this looks like for you!
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
