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The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

Understanding Your Audience with Kristina Bartold

July 25, 2024 • Staci Millard • Episode 194

0:00 | 11:58

Hey Small Business School! Today I am coming to you from a hotel room with my best friend, Kristina Bartold! After hearing her on a recent episode of The Chris Harder Show I was inspired to ask her about the crucial step in business of understanding what your customers want. Together we dive into actionable tips to help you connect with your ideal clients and create content online that resonates with them. Let’s get started!

Topics Covered:

Talking to your ideal customers one-on-one interactions and asking the right questions.
Providing value first, how to offer something valuable in exchange for market research insights.
Effective ways to ask questions and gather useful feedback without making it feel like a sales pitch.
How retail businesses can use events and partnerships to understand customer preferences.
Leveraging social media to engage with your audience and gather feedback.

In this episode Kristina shares her expertise on how to gather valuable insights from your audience, even if it doesn’t come naturally to you! Tune in to learn how to lead with value and better understand your ideal client!

Kristina’s Links:
Instagram: https://www.instagram.com/kristina.bartold/
Linkedin: https://www.linkedin.com/in/kristinabartold/
Website: https://thesocialsnippet.com
Social Snippet Instagram: https://www.instagram.com/thesocialsnippet/
High Vibe Women: https://www.instagram.com/highvibe.women/
Community with Kristina Bartold: https://buildyourdigitalcommunity.buzzsprout.com/
Kristina’s Episode with Chris Harder: https://open.spotify.com/episode/31aLJ5c1GPdo6eAff41DRS?si=d90ba4d0d6f54110

Staci's Links:
Instagram. Website.