What happens when you combine the worlds of physics, marketing, and e-commerce? You get Jake Cook, our guest this episode, who shares his unique perspective on leveraging data science for e-commerce marketing success. Currently teaching at Harvard Business School and the University of Montana, Jake dives into the importance of data structures, actionable insights, and how the five Cs of e-commerce can propel your business forward.

Featuring Jake Cook, President of Tadpull

Jake has spent his career spanning technology, digital marketing and analytics for companies such as Microsoft, Google, Kickstarter, Caterpillar and DonorsChoose.org. As a cofounder at Tadpull, he works closely with leadership teams to help them scale eCommerce businesses leveraging data and customer-centricity. An adjunct professor since 2007, Jake teaches innovation and digital marketing courses at Montana State University and teaches the ‘Pillars of Profitable e-Commerce’ course in the business analytics graduate program at the University of Montana. Jake is also member in the eCommerce Fuel Capital Group. He holds a MA in Marketing and a BA in Physics from Drury University.

Discover how to build an "insurance policy" for unpredictable events by owning your data and using it to make informed decisions. We also discuss the ripple effect of a CEO's attitude on company culture and the changing expectations of employees in the post-COVID world. Plus, we delve into the potential of AI and robotics to revolutionize both creative tasks and financial decision-making.

Finally, don't miss out on our conversation about the importance of staying up to date on the latest features of your ERP software. Jake encourages listeners to join the LinkedIn group ‘Boost Your ERP’ for valuable tips and tricks to maximize the benefits of your investment. Tune in and unlock the power of data science to transform your e-commerce business!