Crack open a fascinating chapter of a journey that takes us from the farm to the boardroom. Our guest, Jim Winistorfer, President of Doig Corporation, shares how his humble beginnings and unique background have shaped a successful career in sales and marketing. He reveals how his industrial arts education and farm life have been instrumental in leading engineers and running business operations.

Transformations are never easy, and when it's about changing the way you conduct your business, the process can be daunting. In our chat, Jim provides an insider's perspective on how Doig Corporation transitioned to NetSuite, optimizing their sales process and customer relationship management. You'll learn how the single point of truth for all data and real-time access to live data became a game-changer. As we peel back the layers on this transition, we also touch upon their move to NetSuite's e-commerce solution, SweetCommerce, and the opportunities they foresee in the future.

The factory industry, like any other, is evolving with automation and AI paving the way for the future. Jim gives us a glimpse into this brave new world – the impact of automation on the labor market, the role of 3D vision in picking items, and the significance of external assistance for businesses running NetSuite. Whether you're a novice or a veteran, this conversation is loaded with valuable insights and practical advice that you won't want to miss. So, tune in and let's embark on this enlightening journey together.