Successfully Create and Share Your Global Story - with Jeff Riedinger, Vice Provost, Global Affairs at UW

Global branding refers to the management of a brand in different regions of the world to increase its strength and recognition in the markets where it operates. And if you successfully market your global story and create an excellent global brand, you will attract more people and grow.

But creating a global brand takes a lot of work. It is not enough to advertise and invest money in marketing. You have to get to know the market, determine the target groups and offer them what they need. However, above all, you have to be original and bring something new and attractive.

In this episode of Global Engagement Insights, our host David Sanderson welcomes Jeffrey Riedinger, Vice Provost for Global Affairs at the University of Washington. Jeff explains how to craft a good global story and share it. Jeff and David discuss the importance of using real-time data and what kind of data the University of Washington provides to faculty members and students.