In this episode, we hear from Jen Barnwell, President at Curator Hotel and Resort Collection, about why and how they did a big reposition and relaunch of their website to lead with experiences.

We cover:

• Jen's journey to independent hospitality [0:56]
• Why double down on experiences? [3:11]
• Challenges hotels face in providing experiences [5:25]
• The opportunity to reframe the travel buying process [8:39]
• How they decided what to offer [12:43]
• What data points Jen and her team are watching to guide the program forward [15:12]
• Marketing and social media benefits [18:40]

Links:

• Follow Jen on LinkedIn
• Visit the Curator Hotel website
• Follow Curator on LinkedIn
• Follow Curator on Facebook
• Follow Curator on Instagram
• Follow Curator on Twitter

More episodes on experience you may enjoy:

• Lessons from Lamborghini: “The Only” Approach to Experience Design - Victoria Taylor
• Experience Above All - Philippe Zrihen, Ennismore
• My journey to leading experience design - Sara Osias, Auberge Resorts
• Infusing culture into experiences to create memories - Samantha Hardcastle

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands