Top 3 Takeaways From This Value-Packed Conversation:

• Google has transcended the idea of a basic search engine by expanding into other areas of multimedia, providing the most relevant information to your search within the first few results, and, most importantly, always focusing on the user experience
• "Google is a child that's trying to learn." It's a machine that's trying to learn the world and your job is to explain to Google what you do and who your audience is. The more you teach it, the more it will know to present you to your audience when they perform searches
• People will more than likely do a Google search on you versus relying on any information on your business card. This will give them a more well-rounded look at who you are, what you do, and how you can help them. Thus...Google is your new business card 

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Episode 080 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 080 of Evolution of Brand

1:40 - A time Jason listened to himself instead of what others told him was right and it led to a major accomplishment

3:12 - Some background on Jason, his professional journey, lessons he learned as he evolved, and how it's all led to what he does today

5:54 - Jason tells the story of Boowa & Kwala, the cartoon series he and his wife made years ago

13:15 - What is Google, how does it work, and what does SERP stand for?

15:48 - What was Google's big focus that made them become the world's #1 search/answer engine and make all other search engines an afterthought?

24:29 - What does "Google is your new business card" mean and what should you focus on to build your Google SERP presence?

29:53 - What is "Darwinism in search?"

33:20 - How have podcasts become more of a focal point in Google searches over the past few years?
     - Podcasts and Google are just getting started!
     - Google is getting better at analyzing sound, as well as voice recognition. This is just another factor Google looks at in regards to search queries
     - Podcasts appear in more general search as Google continues to get more confident in voice recognition 

37:23 - If a brand is just getting started and has zero digital presence, what is the best way to claim some of that SERP real estate?
     - Have a very solid website that's organized in a way that's logical for your business
     - Google likes information to be organized in chunks, making it easier for them to index those pages - it's helpful for Google, but it's also logical for human beings as they discover you and visit your website
     - Look at your digital ecosystem and build it out according to your industry and geo-region
     - Evaluate your brand SERP page on a consistent basis and determine the best direction to take as you build that ecosystem 

Learn more about Evolution of Brand at evolutionofbrand.com

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