Thirsty Thursdays @3PM EST

[Replay] Susan Coss and Her Impact on Making Mezcal a Popular Agave Spirit - A True Grit Story with Maximum Impact in the US Market

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๐Ÿ“ขI talk๐ŸŽ™๏ธwith  Susan Coss, Founder of Mezcalistas and North of the Border Adventures. Mezcalistas started as a blog and has become their media arm and number one resource for info on the world of mezcal and the expanding world of Mexican spirits.  ๐Ÿท  ๐ŸŽ‡ ๐ŸŽ‰ โœจ ๐Ÿ‘๐Ÿ˜‹ ๐Ÿฅ‚  ๐Ÿ˜
 
North of the Border Adventures is a media, events, and consulting company dedicated to promoting and celebrating the world of Mexican craft spirits and all things Mexican at their โ€œMexico in a Bottleโ€ events in 6 cities across the US. Her team also hosts private events including virtual gatherings. They also consult on brand launches, business development, and events.

Susan has 30-plus years of marketing, communications, and event planning in the food, beverage retail, tech, financial and news sectors.

She became enamored by mezcal on a trip to Oaxaca. After meeting those who produce it in a careful and crafty way with less production, she was hooked on educating the industry and consumers to try and love mezcal. Iโ€™m uncertain of her impact on the popularity of mezcal, but since sheโ€™s been educating us in America for nearly 13 years, it puts her up against anyone teaching from the ground up.

Congratulations to you and your team Susan for a job well done! ๐ŸŽ‡๐Ÿ‘ 

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