How to Podcast for Business
What Is A Podcast?
What is a Podcast?
In this episode we look at what exactly IS a Podcast and where did they come from?
SIMPLY …A Podcast is really just a recorded audio file, edited into a listenable package for you to listen to.
You can download and listen to episodes or little clips of interviews, stories, which are now episodes in people's podcasts.
Where did the name come from:
While podcasting has been around for a long-time they were audio-blogs in the 80s and remarkably, the term itself, has only been around since 2004. The word “Podcast” is mix of “iPod” and “broadcast”.
The earliest use of “podcasting” was traced to The Guardian columnist and BBC journalist Ben Hammersley, who invented it in early February 2004 while writing an article for The Guardian newspaper”.
Podcasts are basically like online radio shows that can be downloaded, subscribed to, emailed to clients and re-purposed in numerous ways for your social media platforms.
When used effectively they can be a powerful marketing tool for any business. They are now very much part of Digital Marketing Strategies.
Potential clients/customers are looking for you through search engines, with key word searches, via directories and they’re watching your social media and not only that .. you can engage current clients by changing your monthly newsletter or any update you want to email out… into a monthly podcast!
A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download.
Search online and you’ll find a range of Podcasts available on nearly every topic imaginable. They range from business, entertainment, education and everywhere in between (you could create a Podcast of your training!).
A podcast can be used in a few ways: as a simple download that you can use on your website, social media or to directly emailed to your mailing list, or it can be subscribed to, and then new content is automatically delivered to the subscriber if you have hosted your podcast on one of numerous platforms out there (Spotify & Apple for example). Subscribing is usually FREE!
A podcast show consists of a series of individual episodes that you can listen to on-line or via your mobile device whenever and wherever you want (walking the dog, in your car, cooking, whilst working on other things or even at the gym)
People use podcasts for all different reasons. Yours might be to educate, to inform, to tell a story.
Podcasts are now out there. Remember, there was a time you jumped in the car and all you could do is listen to your local radio station. Now we plug in our smartphones and we can listen to audiobooks radio stations and podcasts.
We can listen to whatever we want, wherever we want. And your clients, your customers, your potential clients, potential customers, and your staff for internal communication, can all listen to your business podcast too…
So that’s an overview of what podcasting is.. want to find out more - go to my website:
What is a Podcast?
In this episode we look at what exactly IS a Podcast and where did they come from?
SIMPLY …A Podcast is really just a recorded audio file, edited into a listenable package for you to listen to.
You can download and listen to episodes or little clips of interviews, stories, which are now episodes in people's podcasts.
Where did the name come from:
While podcasting has been around for a long-time they were audio-blogs in the 80s and remarkably, the term itself, has only been around since 2004. The word “Podcast” is mix of “iPod” and “broadcast”.
The earliest use of “podcasting” was traced to The Guardian columnist and BBC journalist Ben Hammersley, who invented it in early February 2004 while writing an article for The Guardian newspaper”.
Podcasts are basically like online radio shows that can be downloaded, subscribed to, emailed to clients and re-purposed in numerous ways for your social media platforms.
When used effectively they can be a powerful marketing tool for any business. They are now very much part of Digital Marketing Strategies.
Potential clients/customers are looking for you through search engines, with key word searches, via directories and they’re watching your social media and not only that .. you can engage current clients by changing your monthly newsletter or any update you want to email out… into a monthly podcast!
A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download.
Search online and you’ll find a range of Podcasts available on nearly every topic imaginable. They range from business, entertainment, education and everywhere in between (you could create a Podcast of your training!).
A podcast can be used in a few ways: as a simple download that you can use on your website, social media or to directly emailed to your mailing list, or it can be subscribed to, and then new content is automatically delivered to the subscriber if you have hosted your podcast on one of numerous platforms out there (Spotify & Apple for example). Subscribing is usually FREE!
A podcast show consists of a series of individual episodes that you can listen to on-line or via your mobile device whenever and wherever you want (walking the dog, in your car, cooking, whilst working on other things or even at the gym)
People use podcasts for all different reasons. Yours might be to educate, to inform, to tell a story.
Podcasts are now out there. Remember, there was a time you jumped in the car and all you could do is listen to your local radio station. Now we plug in our smartphones and we can listen to audiobooks radio stations and podcasts.
We can listen to whatever we want, wherever we want. And your clients, your customers, your potential clients, potential customers, and your staff for internal communication, can all listen to your business podcast too…
So that’s an overview of what podcasting is.. want to find out more - go to my website: