Why Do You Want To Have A Podcast?

So you’re now thinking.. I like the sound of Podcasting for MY business and I should do one? But let’s check your why?

WHATS YOUR WHY?

In this episode we look at WHY? What’s YOUR why? Why do you want to Podcast for your business? Why would your target audenice want to listen?

Before you even start you need to delve deep into this..what’s the motivation behind creating a Podcast for your business? 

You’ve probably identified that Podcasting is a great way to build authority and provide current customers and clients and potential customers and clients with valuable targeted information and therefore grow your business and your status!

What is the mission behind your Podcast, what message are you sending out?

There could be numerous reasons: 

Are you a freelancer, a business, a marketing manager?

You might want to be seen as the leader in your field? Build authority?

You might want to inform, educate, inspire, share experiences with your customers and target audience with valuable and entertaining content.

You might want to update your current clients, recruit staff, gain more students, build new customers .. really think about this because this will inform your target audience.

It might be for YOU to self-develop, to team build (you do a Podcast weekly with the team) 

What’s your businesses WHY? It should align.