In the digital world, kids are constantly exposed to advertising, but are they equipped to understand it? Sophie Boerman (University of Amsterdam and Wageningen University & Research) explores the concept of advertising literacy and uncovers the effectiveness of pictograms: small symbols designed to warn kids about sponsored content. This talk aims to clarify a very important question: how can we effectively create informed online consumers?
In the digital world, kids are constantly exposed to advertising, but are they equipped to understand it? Sophie Boerman (University of Amsterdam and Wageningen University & Research) explores the concept of advertising literacy and uncovers the effectiveness of pictograms: small symbols designed to warn kids about sponsored content. This talk aims to clarify a very important question: how can we effectively create informed online consumers?