Cities are using citizen voices to build their brands! Francisco Cristòfol (Universidad Loyola Andalucía, Spain) tells us how Huelva, in Spain, involved residents to create an authentic brand for its digital presence. This episode focuses on Huelva's process and strategy, and how they fostered community pride and a sustainable future.
Cities are using citizen voices to build their brands! Francisco Cristòfol (Universidad Loyola Andalucía, Spain) tells us how Huelva, in Spain, involved residents to create an authentic brand for its digital presence. This episode focuses on Huelva's process and strategy, and how they fostered community pride and a sustainable future.