Random acts of marketing. It’s a real problem. And as marketers, we’re all guilty of it at some level. From creating content just for the sake of content to not giving programs enough time before we ditch the effort and move on to the next tactic, random acts of marketing will drain your resources. This busy work that doesn’t have focus and a real intent behind it adds up over time to an ineffective marketing effort.

Like everything in your organization, your marketing should be tied back to your company goal. It has to be intentional and focused. Join us for this episode of Demand Gen Fix to learn how to spot a random act of marketing and tips for preventing it so you can drive real results. 

[00:00] Show intro

[00:23] Random acts of marketing: what is it? 

[06:23] What can qualify as a random act of marketing? 

[21:15] What does random acts of marketing look like in an organization? 

[30:50] Random acts of marketing in a nutshell

[33:09] How do you combat random acts of marketing? 

[35:51] The key takeaways 

[36:10] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.