An effective demand generation engine is fueled by great content. And once you’ve defined your strategy – it is the next step to achieving high growth. The goal is to create content so good that it engages your audience and peaks their interest so they follow along and continue to consume more content – ultimately building trust and an affinity for your company and your solutions. 

In this episode, we break down the three essential elements to building out content that drives results. Listen in for advice on how to use your ideal customer profile and unique point of view story framework to hyper-focus your topics, build out content for each stage of the buyer’s journey and stretch the content to build a large digital footprint. 

[00:00] Show intro

[00:24] The role content plays in building out a demand generation engine

[00:59] Create hyper-focused content to fuel your engine 

[05:08] Common mistakes organizations make with their content efforts 

[18:31] How to create consumable content in many different formats

[23:26] You must iterate and reiterate your content to make the story stick

[25:58] The ultimate goal is to build out your digital footprint to become your BEST sales rep 

[29:41] The key takeaways

[30:33] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.