Challenges between marketing and sales is a tale as old as time. Despite everyone’s best intentions, these tensions sometimes boil over and can be counter-productive to company success. And that is a shame, because together, we can drive real growth for a company – but only if we are all rowing in the same direction.  

Join us on this episode for the first part of our conversation with fractional chief sales officer and former senior HR tech sales leader, Brett Keirstead. We chat about some of the issues and misconceptions that fuel contention between marketing and sales team, how to put old stereo types to rest, and what each team needs to understand about the other. 

[00:00] Show intro
[00:23] Introduction to our guest 
[01:35] Marketing & sales stereotypes
[03:01] What causes the biggest tension
[07:40] How marketing views their role
[09:57] The frustrations with sales teams
[12:21] Communication issues that get in the way
[15:05] Who really owns the client account
[18:29] Building trust with each other
[21:53] The final word until part 2 of the conversation

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.