A brand that lacks consistency and clear positioning leads to a confused audience. And that makes it difficult for you to build awareness, trust and market demand with the HR tech buyer audience. 

Chris Outlaw, host of the Unified Brand Podcast, is our guest on this episode. He shares examples of “confused brands” and the impact it can have on audience perception. 

Listen now to learn how to build an authentic, successful brand and why consistency in your messages and imagery is so crucial. 

0:01:22 | Importance of audience and customer personas
0:05:20 | The danger of trying to be everything to everyone
0:07:06 | The impact of brand personality on market perception
0:08:44 | The power of consistency in branding
0:10:31 | Red flags of a confused brand
0:11:20 | Lack of brand guidelines
0:13:10 | The Twitter rebrand to X is a case study in how not to do it
0:15:18 | Brand evolves with changes in market, competition and technology
0:17:27 | Steps to avoid confused brand: Audit, define brand, focus
0:18:31 | Look at your competition to understand positioning in the market
0:19:08 | Avoid “shiny object syndrome” and focus on uniqueness
0:20:23 | Brand matters in crowded HR tech industry

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.