In the ever-evolving landscape of marketing, it’s crucial to fine-tune every element to drive optimal performance. In previous episodes, we delved into the first eight essential marketing levers out of the 12 we believe need to be dialed in to optimize your marketing performance. On this episode, we're shifting our focus to the next two critical components: Tactics and Measurement. These elements are not just about execution; they are about precision and impact. By implementing strategic tactics and rigorous measurement practices, we can refine our approach, ensuring that every effort is aligned with our goals for sustained growth and success.

(00:00:21) Exploring the 12 marketing levers and why they need to ALL be dialed in

(00:02:04) The importance of effective marketing tactics to drive growth

(00:03:44) The reality of the longer buying cycle and the necessity for more marketing touchpoints

(00:06:14) Building an omnichannel approach to effectively reach diverse decision-makers

(00:10:36) A need for tailored content strategies to engage multiple decision-makers

(00:11:06) Exploring the 3 pillars of demand generation: strategy, content and distribution

(00:18:21) Marketing measurement and the issues marketers face in evaluating program performance

(00:21:06) The reliability of data and its impact on marketing performance evaluation

(00:25:06) Importance of analyzing marketing data trends rather than just presenting raw numbers.

(00:31:06) Suggestions for developing a comprehensive reporting mechanism

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.